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Director of Digital Marketing

Work closely with Brands to create comprehensive digital marketing strategies. 

Recent Brands:
Asphalt Yacht Club
Pasta Chips

Digital Marketing Manager: Social & Content

Promoted Digital Marketing excellence with Nestlé businesses.

* Played a key role in developing training tools, KPIs, and knowledge sharing across key stakeholders.  

* Lended strategic Digital Marketing support to global brands and local markets.

* Managed the communication and training for the global Facebook strategic partnership. 

* Supported Consumer Services 2.0 – ongoing project helping integrate the larger Consumer Services function within Nestlé into digital.

* Filmed, edited, and directed high-profile interviews using state-of-the-art broadcast studio.  

* Developed a Social Media tool for Markets and Brand Owners to support Business Units define social media strategies and plans.  

* Aided in defining and implementing a new sharing platform for Nestlé to complement the existing corporate intranet.

Digital Acceleration Team Nestlé HQ Switzerland

Work with marketing leadership to develop a social strategy and am responsible for implementation as well as day to day social media management, developing brand awareness, generating inbound traffic, encouraging product adoption, and engaging current and previous clients.

    * Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services.

    * Manage digital agency with respect to online media support and day to day social media activities and management 

    * Manage digital content and production. 

    * Work with internal departments including PR,  RP&I, Legal, Customer Service and Operations to coordinate and execute on the social media and web content plan. 

    * Oversee advocates for the Company in social media spaces, engaging in dialogues and answering questions where appropriate or engaging the proper personnel to support and respond accordingly.

    * Identify specific goals and objectives for social media and am responsible for meeting those objectives. Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Marketing- Social and Advertising

Generated positive media attention for the beautiful and eclectic boutique.

PR Consultant

Developed and executed new marketing concepts; managed and executed client seminars, marketing materials, and newsletters. Updated and maintained company website.

Marketing Manager

Freelance Writer

Find out detailed information about Jessika Frerichs, Director of Digital Marketing in Encinitas, CA

Jessika Frerichs: Director of Digital Marketing in Encinitas, CA

Jessika Frerichs

The Antone Eye

Nestlé, Jenny Craig Division

Nestlé S.A.

Nestlé, Jenny Craig Division

Milk & Honey

Fitzsimmons and Associates

303 Media

San Diego State University-California State University

University of Kansas