BS in Recreation Management, Minor in Communications

Skate

Snow

Surf

TAKING NICHE MARKETS MAINSTREAM

Objective: After 15 years in television production, I am leveraging my widely transferable skill sets of product development, relationship management, and understanding specialized markets to create a new opportunity working in marketing or business development.  

Profile: I am a highly motivated and focused leader, who understands how to develop ideas into tangible products through goals and action steps.  Able to work with, communicate, and motivate all types of people with various expectations and different learning styles. I grow and expand niche markets by packaging core audiences’ motivations into an easily digestible format that appeals to the mainstream.

Understood the core competencies of niche markets such as values, lifestyle, language, and fashion. 

Focused on core audiences’ main competencies while presenting and packaging information in easy to understand formats for the mainstream. 

Dispelled negative stereotypes of sub-cultures by highlighting stories that reflect mainstream values such as discipline, persistence, and over coming odds. 

Used metaphors and examples similar to mainstream sports to make sub-cultures more relatable to a mainstream audience. 

Took Skateboarding, Snowboarding, BMX, MMA cage fighting, and Technology mainstream.

Managed clients’ expectations by asking questions, listening to their needs, setting positive boundaries, and requesting feedback.

Provided solutions to clients’ challenges by informing and educating them of their options and letting them choose the best solution. 

Understood the external and internal motivations of my clients and discerned non-verbal communication to resolve confusion and conflict.

Assessed different learning styles to easily inform and educate clients on solutions to their needs. 

Mirrored the positive energy of clients or pace of the conversations, but never reflected negative energy in conflict resolutions.

BUILDING AND MAINTAINING RELATIONSHIPS

Wrote scripts, read by on camera host, for a weekly action sports television series that covered action sports culture, lifestyle, and events. 

Traveled nationally to produce and film actions sports segments that aired in the United States, Canada, and Australia. 

Created action sports film concepts, which were pitched and sold to production companies. 

Wrote film and graphic treatments that incorporated major/minor themes and visual storytelling elements for action sports films. 

Created storyboards to convey visual aesthetics and camera movements for action sports films. 

Created the title and developed the logo for snowboard film. 

Created concepts, wrote treatments, scripts, and business plans for two animated television series. 

Over the past decade; designed, built, and created multi-media content for three personal portfolio websites using Dreamweaver, iWeb, and WordPress.

On reality television series, summarized daily notes into storylines that showcased/developed characters and highlighted daily dramatic events.

CREATIVITY: WRITING/ PRODUCING/ CREATIVE DIRECTION/ DEVELOPMENT

To better understand how to leverage the Internet and distribute content, I received my Google AdWords Advertising Fundamentals and Advanced Search & HubSpot Inbound Certifications. 

Google AdWords Advertising Fundamentals and Advanced Search & HubSpot Inbound Certifications

Find out detailed information about Sean Lewis, TAKING NICHE MARKETS MAINSTREAM in Vail, CO

Sean Lewis: TAKING NICHE MARKETS MAINSTREAM in Vail, CO

Sean Lewis

Fuel TV, Standard Snowboard Films, Woodward Films, The Ultimate Figher, Bunim/Murray Productions

Television Industry, Apple Retail Store, Vail Snowboard School

Fuel TV, Standard Snowboard Films, Bunim-Murray Productions, Woodward Films, The Ultimate Fighter Television Show

Google AdWords & HubSpot Academy

Appalachian State University