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Creative Director

18 years as a apparel designer  12 years as a Creative  Director.I currently manage a  team of 16 designers.I bring a  great balance of Art and  commerce in my approach to  design.My experience has  given me a hands on approach  to design as well a great  structural foundation in corp.

Season After Season ( Creative Director / Brand consultant ) –Creative Direction for Crocker Denim / JC Brand www.JC.se  / Honns Gloves  www.honns.com/  / Season After Season Outerwear collection launch. 
Creative Director / designer 5/2014 to Current
•	Designer / Creative Director of men’s and women’s premium denim and sportswear collections.
•	Designer / Creative Director of men’s and women’s premium leather glove and accessories . 
•	Management of off site development, graphic, marketing and design teams.
•	Created and managed social media strategies and outreach. 
•	Developed and managed direction of print and media assets, to include look books, web assets and social media assets.
•	Identified target consumer and crated sales and marketing strategies to expose the brand to this target market. 
•	Travel to China, Japan and Korea and Local So. Cal factories.

Coldsmoke Apparel -Developed hi-end designer performance / outerwear label Coldsmoke apparel (http://www.coldsmokeco.com/ )
Creative Director / designer 4/2012 to 5/2014 
•	Designer / Creative Director of men’s and women’s premium designer outerwear collections.
•	Responsible for building the brand from the ground up. Developed seasonal creative direction for all categories.
•	Managed team of 15 design, tech design, merch, production, graphic design, digital media, sales and customer service professionals.
•	Hands on management of development to include sourcing, fittings, design and production.
•	Responsible for creating company wide budget plans and revenue goals.
•	Created and managed social media strategies and outreach. 
•	Developed and managed direction of print and media assets, to include look books, web assets and social media assets.
•	Identified target consumer and crated sales and marketing strategies to expose the brand to this target market. 
•	Traveled to China, Japan, Canada and Local factories to develop / produce work and outerwear inspired apparel and accessories.

Deerbourne LLC -Goto designer to create focused brand direction and product for brands that needed newness infused.
Apparel Design consultant (2KTee Shirts / Dickies Japan / AG Rock / Robins Jeans / BSA Motorcycles/ Field & Stream/ Foose Apparel , Seven7 Jeans, Winter Concepts, United Arrows Japan ) Contract consultancies working in brand HQ’s
Creative Director 8/2009 - 2012
•	Designer / Creative Director of men’s and women’s contemporary denim, sports wear and outdoor collections on a consultancy basis.
•	Managed over 100 Artist seasonally for Collaboration brand. Designed and developed product lines using artist assets. 2K
•	Guest designer for Dickies launch into Japanese market selling out men’s and womens contemporary work inspired designs.
•	Creative direction, Design and development of men’s and Women’s contemporary leather apparel for premium denim brands.
•	Brand direction, apparel and health and beauty design for outdoor licensee Field & Stream.
•	Creative Direction of women’s premium and price point denim, non denim and knit collections. Seven7

Sean John –Tasked with creating a more timeless brand and broaden customer base.
Design Director 1/2008 to 8/2009 
•	Designer / Creative Director of men’s contemporary sports wear collection to include management of brand licensee’s.
•	Created seasonal design direction and inspiration for in house and license holder design teams.
•	Lead on presentation of design direction and assets to company wide creative, sales, merch and development teams.
•	Managed team of 20 category designers and developers.
•	Worked closely with cross functional management teams to create brand strategies seasonally.

Design Director

Nike International - Successfully designed the highest revenue generating collection under the Nike Sports Wear Umbrella in the Asia Pacific Market. (http://www.nike.com/ )     
Senior Product Designer Men’s Sport Culture 2/2002 to 1/2006 
•	Responsible for the design of 3-4 collections per season. 
•	Responsible for design of commercial revenue generating collection and multiple directional collections developed for the street and urban markets.
•	Responsible for market research and presentations of each collection seasonally.
•	Responsible for sourcing of raw materials, concept design and Tech packs specific to Asia Pacific region based around global creative direction.
•	Presented collections to Regional Line Managers seasonally, worked with PLM’s to hit Regional design needs.
•	Travelled globally to identify / research new trends in the market and keep the collections competitive.
•	Took part in training programs to increase management, presentation and team building skills.

Senior Designer

One World Access - Single handedly produced Japanese focused collections with 6 million in annual sales
Creative Director 1999 to 2003 ( Non Fiction, Loree Rodkin, Legend Leather, ImaniLanier )
•	Designer / Creative Director of men’s contemporary sports wear collection.
•	Performed all creative, development and sales functions of skateboard, men’s designer and leather collections.
•	Focus on Japanese market with product placed in United Arrows, Beams and Ships. ( 3 top Japanese retailers )
•	Travelled to Japan regularly for sales marketing and development activities.

Levi’s -1999 Successfully designed and developed the original Levi’s Red collection.
Designer Contract / REDLINE  
•	Created design concept for first season of vintage Authentic inspired Levi’s Redline collection.
•	Created premium updated heritage collection for men and women taking advantage of Levi’s heritage and trending premium denim market.
•	Worked in a small satellite team based in Los Angeles to take advantage of the premium denim HUB for inspiration and culture.
•	Design of full cut and sew collection of premium denim and graphic assets.
•	Responsible for taking advantage of the Levi’s Arcuate utilized in non traditional ways.
•	Responsibilities to include: Design, tech pack, graphic design, fittings, sample development and presentation to the team.

Special project designer

Supreme  NYC -Designed and developed the first collection for Supreme NYC which sold out in 5 days. (http://www.supremenewyork.com/ )
Designer – contract / freelance 1998 to 1999
•	Created first cut and sew line of apparel w/ Supreme.
•	Design of capsule collection to include Denim bottoms and Woven button downs.
•	Responsible for design, sample development and bulk production.
•	Design and Private label contract.

Designer consultant

Find out detailed information about Imani Lanier, Creative Director in Venice, CA

Imani Lanier: Creative Director in Venice, CA

Imani Lanier

Season After Season

Coldsmoke Co

Deerbourne LLC ( Consulting co )

Sean John

Nike international

One world Access

Levi's

Supreme NYC

Art Center