Bike

Moto & Powersports

Surf

Photography

Web content creation

Organization and implementation. supercross

Motocross and general dirt riding. surf events and culture. bmx. skate.

Ecommerce Specialist

Ecommerce Marketing Specialist excelling in Content Management, Coordination, Creation and Analytics. Experience with Magento versions 1 & 2; Constantly striving to develop processes to improve the efficiency and accuracy of site updates and product launches. Stays current with expanding and evolving digital marketplace; including familiarity with Amazon Vendor Central (1P) & Seller Central (3P) as well as creating A+ and Enhanced content. Knowledge of Analytics and SEO best practices.
Also, Experienced Photographer specializing in event, lifestyle and product photography and video services. Digital Asset Management and SEO efficient file-naming best practices.

"	Coordinate Product Marketing & Creative Teams on new product launch and existing product updates using Magento 1 and 2 platforms.
"	Migrated over 6000 products and 150 landing pages to updated Magento 2 platform for high-visibility, high-traffic site.
"	Updated over 1200 product and landing pages to meet FDA guidelines.
"	Improved conversion rates by 25% by building enhanced content for Amazon and eBay marketplaces using M2E and Crazylister Plugins.
"	Developed and Documented process to update information and products on a B2B based Oracle iStore implementation.

¬	Published in major media outlets including Sports Illustrated, Surfer, Surfing, SUP Magazine, Surfline
¬	Produced captivating photographic and editorial content for several action sport publications adding another level of professionalism to their product.
¬	Contract employee for both the ABA (American Bicycle Association) and the NBL (National Bicycle League) covering BMX racing events.
¬	Provided several manufacturer and team sponsors with advertising, promotional and web photo content.
Extensive experience editing (masking, layering, retouching, color-correcting) photos and video.

Freelance Photographer

Web Merchandiser
Job Responsibilities Included
¬	Coordinate with Product Marketing and Creative Team to produce weekly promotional strategies and content.
¬	Coordinate all information, content and launch specifics for product launches and take-downs.
¬	Create copy for promotional pages and banners ensuring brand consistency and customer engagement. 
¬	Ensure accessory association for main products.
¬	Schedule promotions and promo-spots using proprietary content management system.
¬	Track site performance (full site, specific page, link and promo-spot performance).
¬	Provide input to Product Marketing team for upcoming promotions based on past performance of similar promotions.
¬	Owned the migration of merchandising content from in-house CMS to new Oracle ATG.
¬	Lead trainer for off-shore team for merchandising on the prior and new CMS systems.
¬	Maintain internal search and filtering using Oracle Endeca.
Sample Highlights
¬	Designed and implemented new format of a Weekly D

eCommerce Web Merchandiser

My position at Surfing America was to handle all things media related as well as photo-journalistically documenting the USA Surf Team and “Prime” series events. I produced (shot, edited and mastered), monthly video episodes. Example of this work at: http://youtu.be/b_97QRsspdQ
I also created and updated their main website and micro-site for events with live scoring. The tool used for this was a mix of WordPress and also Adobe Muse, which is a WYSIWYG tool.
In addition, I updated and maintained their Social Media presence on Facebook, Instagram and Twitter.


Media Director / Principal Photographer

Job Responsibilities Included
¬	Single Point of Contact for the Sony Product Marketing Group in both the US and Japan, Sonystyle.com Product Managers, Copywriters and Design Team to create the best possible customer experience for each product launch.
¬	Cataloging and implementing all content for a given product launch. 
¬	Specifically chosen as main specialist for building out Sony’s CTO (configure to order) laptop launches which involved complex “if / then” programming scenarios in the CMS system.
¬	Worked closely with a development team in both the US and India to seamlessly migrate the configure-to-order process from an older CMS to a newer IBM Websphere based system.


Category Planner / Web Merchandiser - Digital Imaging Products

Find out detailed information about Jack McDaniel, Ecommerce Specialist in San Clemente, CA

Jack McDaniel: Ecommerce Specialist in San Clemente, CA

Jack McDaniel

DJO Global

McDaniel Photography

Toshiba

Surfing America / USA Surfing

Sony