Tyson Rivera

Tyson Rivera

Art Director / Brand Strategist / Sr. Graphic Designer

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Summary

From an early age I learned that the evolution of art is just as important as the art itself. I have learned to create art and direction that is not only progressive, but also falls within the parameters of a target market’s buying tendencies. I find great value in developing with my customer the “why” of a brand and analyzing the evolution of the consumer’s buying power to forecast where it will go next driving business for diverse industries. I have a passion for creating sharp, professional, and unique designs and messages that immediately attract attention and drive responses. Skilled in developing high-impact marketing materials, brand identities and print designs. Track record of meeting the most demanding deadlines and communicating effectively with design teams. Specialized in brand strategy and creative development providing the customer with knowledge and insight into how to best leverage their marketing and visual efforts.

I have worked in the graphic design industry for more than 13 years. From starting my own clothing company in 2005 to designing creative campaigns, identities, and assets for many Fortune 500 retailers. Some of the companies and brands I’ve had the pleasure of working with include Callaway Golf, Odyssey, O-works, Toulon Design, CG Creative, Microsoft Enterprise, Quiverr Creative, Coomber Wines, Level Entertainment, JCPenney, Kohl’s, Target, Walmart, Macy’s, Reebok, Sauvicito, Red Rock Casino, Marvel, Party Favor Music, Hang Ten, Disney, Rastaclat, and Star Wars.

Expertise

Brand Design, Identity Development, Creative Strategy, Project Management, Concept Design, Graphic Direction, Graphic Design, Design Strategy, Content Curation, Market Evaluation, Packaging Design, Logo Design, Trend Forecasting, Team Management.

Qualities

Effective Communication, Deadline and Goal Driven, Creative Issue Resolution, Flexible and Adaptive, Team Player, Resilient, Focused, Imaginative, Courageous, Good Design Sense, Punctual and Efficient. Diplomatic, Executes on Strategy.

Proficiency

Adobe Program Suite - Photoshop CC, Illustrator CC, InDesign CC, Acrobat DC, Lightroom CC, Bridge CC
Microsoft Office Suite – MS Word, MS Excel, MS Outlook, MS PowerPoint

Recommendations

“ Tyson tackles the most complex creative initiatives with a refreshing level of quiet confidence. Plain and simple the guy is a damn good artist and able to tackle all sorts of different aesthetics and forms of media with ease. His creative process looks strait out of the movie A Beautiful Mind like Einstein trying to come up with his theory for relativity. He does well with direction very receptive to feedback. Highly Highly recommended! ”

- Ryan Mulvany / Executive Vice President
Quiverr Collective

“ Tyson was one of our strongest designers in the department. I worked with him on a variety of projects and each one was met with enthusiasm and a willingness to always deliver the best to each retail partner. He was always able to look at the needs of different accounts and deliver content that lead to best-sellers in the industry. His reliability and dependability in our fast-paced and deadline driven environment, was a standard for others to match. I highly recommend Tyson for any team.”

- Seth Whynaucht / Vice President of Creative
Hybrid Apparel

“ Tyson is the BEST of the BEST. One of the most talented, engaged, genuine people you'll ever meet! I have worked with Tyson on creative projects ranging from simple presentation decks for investment firms for our company to full blown Brand Development, logo creation and packaging for a variety of product categories including beauty, home & kitchen, wine, etc. I have watched Tyson flawlessly execute logo and branding concepts to meet the needs of multiple esthetic palates with an eye not many possess. He brings a creative vision to life with patience, exceptional construction and amazing technicality. His unique creative vision is truly remarkable. Tyson is a kind, reliable and hard-working human being. I would be happy to speak in greater detail regarding a reference for Tyson. On a scale of 1 - 10, Tyson is an 11. ”

- Kate Kalil / Senior Vice President of Operations Officer
Quiverr Collective

“ Tyson has an incredible ability to apply his experience and skill set to a wide variety of different product categories and situations. It's rare for designers to dream up brand concepts, and also utilize their technical skills to manifest those concepts in a timely manner. I worked with Tyson in a fast paced, deadline driven environment. Tyson always delivered with outstanding work. His dependability and "cool under pressure" made him a valuable asset to the team. I've had the opportunity to work with many designers in the past. I can definitely say Tyson stands out among the rest. ”

- Mark Lathrum / Director of Digital Strategy and Client Services
Quiverr Collective

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