Bike

Skate

Surf

Served as the leader for product design, merchandising, development and production teams ensuring overall results and goals are met. Responsible for the overall pricing, margin rollup, and costing approval of all items being produced.

?   Coached, led, and grew a strong product team through employee engagement, accountability, empowerment,
growth development planning, and hiring of new employees to fit into specific and high demand roles.
?   Designed, managed, and executed seasonal line plan strategies for all product categories, focused on preserving
brand identity in addition to sales, gross margin, and inventory productivity goals across all channels.

?   Coordinated with Senior Leadership to build annual cost budgets based on company revenue goals.
?   Implemented and drove both the product lifecycle and go to market process for all Product teams, fully managing a
multi-category, multi-season development and production road map for multiple brands.

?   Delineated pricing architecture for all product categories, creating best practices to ensure margin thresholds were
maintained.
?   Collaborated with senior leadership to ensure cross-functional feedback is incorporated into line plans and future
development.
?   Identified additional product assortment growth opportunities through communication with strategic insight to all
teams.

?   Expanded SKU offering to double top-line revenue year over year.
?   Analyzed sales data to optimize best buying strategies and control healthy open to sell inventory levels.
?   Produced visual line sheets for internal reviews/handovers and external wholesale buy meetings.

?   Developed new standard practices and training for teams on KPI dashboards, product data systems, and communication platforms, while ensuring data integrity was upheld.
?   Managed the creation, development, and sourcing of all product categories domestically and overseas: ensuring
highest quality.
?   Visited vendors to secure product quality, maintain or improve pricing, and strengthen key relationships.
?   Steered Licensee and Licensor relationships including contract negotiation, reviewing/approving submissions and promotion/marketing initiatives.
?   Was affectionately called the "Director of Awesomeness."

DIRECTOR OF MERCHANDISING, PRODUCT DEVELOPMENT, AND PRODUCTION

Led the product development and production teams ensuring overall results and goals were met. Managed the day-today
product development and communications with all related parties, including directly with overseas factories.

?   Developed and maintained Go-To-Market calendar, fully managing a multi-category, multi-season development
and production road map for two brands.
?   Collaborated with the sales, merchandising and design teams to organize and develop the complete line plan.
Improved on time deliverables by 25%.
?   Visited factories to assure product quality is maintained or elevated and vendor relationships are furthered.
?   Trained teams on the product data systems and manage their accuracy to insure data integrity is upheld.

DIRECTOR OF PRODUCT DEVELOPMENT AND PRODUCTION

Managed and trained the printables development team and coordinated their work with ten other teams. Responsible
to maintain the printables micro calendar and ensured deadlines were executed.
?   Increased weighted margin by 2% on men's printables by negotiating with vendors and managing relationships.
?   Worked closely with full package and domestic vendors on improving quality of ink, hand and art separation.
?   International travel to factories for improved vendor relationships

PRODUCT DEVELOPER, PRINTABLES AND CUT AND SEW INLINE
?   Acted as liaison between the design and production teams including maintaining the WIP document for all teams.
?   Created tech packs, including CAD and construction specifications to disperse to vendors.
?   Guided design and merchandising teams on achievable graphic techniques from a margin, profitability and factory
capability standpoint.
?   Approved garments for production after inspecting measurements and quality.
?   Trained development and design teams on Restricted Substance List requirements and adopted additional
projects to bring about sustainability initiatives.
DESIGNER AND DEVELOPER, SMU
?   Responsible for designing and developing men's walkshorts, boardshorts, knit tops, woven tops, tees, jackets, and fleece by working directly with key accounts to marry customers' needs with Hurley's design aesthetic.
?   Negotiated with vendors to get best prices and maximize margin.

Jacqueline Oelschlager:

Jacqueline Oelschlager

HOONIGAN INDUSTRIES

HUF WORLDWIDE

HURLEY INTERNATIONAL

BOOTAY DESIGNS, LLC

YVETTE MANDELL

FASHION INSTITUTE OF DESIGN AND MERCHANDISING