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Surf

•	Develop and execute strategic marketing / sales plans and forecasts to achieve corporate product and service goals
•	Create and administer sales and marketing budgets
•	Develop product / service positioning, packaging, pricing strategies and plan advertising and promotional activities
•	Evaluate market research vs. strategy to address changing market and competitive situations
•	Manage, coach and evaluate teams of direct reports including marketing, sales and creative teams
•	Meet with clients to assist the sales teams with negotiation and relationship building.
•	Establish and maintain relationships with key strategic customers, industry networks and online affiliates
•	Coach and train sales and marketing staff members
•	CRM content management and analysis
•	Marketing collateral creation including design and copy write
•	Responsible for trade show and corporate events


Marketing Manager

•	Develop corporate marketing plans and execute accordingly
•	Create marketing collateral including design and copy write
•	Maintain and expand corporate website
•	Develop and implement strategic marketing plan with business development dept.
•	Responsible for maintaining data & digital photo archives
•	Organize trade show and event sponsorship responsibilities
•	Project Bid creation and submission
•	Set up project photo shoots and write press releases


Director of Sales & Marketing

•	Develop corporate marketing plans and execute accordingly
•	Create marketing collateral including design and copy write
•	Maintain and expand corporate website
•	Develop and implement strategic marketing plan with business development dept.
•	Responsible for maintaining data & digital photo archives
•	Organize trade show and event sponsorship responsibilities
•	Project Bid creation and submission
•	Set up project photo shoots and write press releases

•	Managed 10 employees in office and field reps
•	Created corporate sales and marketing plans
o	Developed marketing collateral, redesigned website and created social media presence
•	Evaluated sales figures, ROI, COGS and established annual forecasts
•	Responsible for all corporate Human Resources, Accounting, Business Dev. & Marketing
•	Vendor correspondence, managed sponsorship programs & sales contests
•	Created business development plans and coached sales force
•	Responsible for all corporate decisions when ownership was out of office


Corporate Office Manager / Sales Manager

?	Established, cultivated and maintained relationships with customers, vendors and new accounts. Sales of textbooks and software / IBM AS400 servers 
?	Collaborated with multiple departments to create industry and corporate financial analysis reports
?	Analyzed financial data to develop marketing strategies for specific sales and marketing targets
?	Independently researched, developed, organized, and executed events and promotions 
?	Developed new and innovative marketing strategies to maximize product sales and promotions
?	Averaged a 28% sales growth yearly over the past 7 years, accounting for $10 Million
?	Managed up to 16 employees at any given time while running campus retail events.
?	Developed POP advertising along with promotional brochures, posters, handouts and co-ops


Account Manager / Field Marketing

Find out detailed information about Chris Smith,  in Brea, CA

Chris Smith: in Brea, CA

Chris Smith

SGL Global (Sigelei USA)

California Mentor

Carlson Design Construct

Newport Printing Solutions

MBS Services

University of La Verne

University of La Verne