Skate

Snow

Surf

Service Marketing Coordinator

To consistently refine my knowledge and skills with a company that offers the opportunity for both professional and personal growth.

- Manage dealer and consumer relationships for extended service programs
- Coordinate communications with internal departments for department projects
- Complied daily and monthly penetration reports for direct sales and service initiatives
- Report profitability of all extended service retail programs
- Create internal reporting for dealer performance and incentive funds
- Work with outside vendor to maintain up to date legal contracts for extended warranty contracts
- Complete direct sales and assisted consumers with extended warranty
- Coordinate dealer awards program for top tier performers
- Create collateral for extended service marketing materials
- Assist with roll out of new dealer warranty system
- Manage outside vendor relationships
- Coordinate all booth materials for dealer tradeshows and consumer expos
- Maintain dealer contracts and dealer claims for Certified Pre-Owned and Pre-Paid Maintenance programs
- Administer consumer promotional programs across all product lines

- Oversaw all aspects of skate and snow marketing programs globally 
- Strengthened brand to media relationships, for both endemic and non-endemic media partners
- Planned and negotiated snow specific media buys
- Managed both professional and amateur athlete relationships for both brands
- Planned athlete travel for both brand and editorial purposes including all promotional tours
- Cultivated new and existing athlete sponsorships and negotiated contracts
- Coordinated retail events, product clinics, and product merchandising for both online and brick & mortar outlets
- Developed and maintained relationships with mountain resorts 
- Assisted with catalog production, including merchandising, styling and photo shoots
- Acted as liaison between athletes and product departments
- Provided input and direction during product line reviews
- Developed and maintained content for websites and all social media platforms 
- Worked with marketing director on all brand initiatives and tactics, from conceptual stages to completion
- Managed travel, promotional product giveaways, advertising and event calendars and budgets
- Coordinated global sales meetings

Program Manager, Snow and Skate

Find out detailed information about Don Le, Service Marketing Coordinator in Tustin, CA

Don Le: Service Marketing Coordinator in Tustin, CA

Don Le

Yamaha Motor Corp USA

Analog Clothing/Gravis Footwear