Lifestyle

Skate

Snow

Swim

Music

Bike

Fishing

Fashion

Moto & Powersports

Health & Fitness

Triathlon

Streetwear

Tech

Wake

Outdoor

Golf

Creative Agencies

Surf

Yoga

Dive

Senior Creative Director

<p>Accomplished Senior Creative Director and Experiential Marketing Designer helping companies develop strong brand recognition</p><p>and consumer loyalty through memorable events built on strategy, immersive experiences, and bold design.</p>

• Providing creative direction, brand strategy, and curated design services to businesses looking to successfully grow their audience.
• Producing experiential design for events, providing engaging, immersive brand experiences to patrons.
• Creating assets for live music organizations, including festival design, illustrated posters, merchandise, album art, and mural art.
• Designing apparel and textiles for retail and fashion companies, as well as managing and marketing e-commerce retail stores.

Chief Creative Officer AND Founder Brand Consultant AND Experiential Marketing

• Establishing foundational brand guidelines to unify and strengthen the organization's visual identity across all departments.
• Created all mountain and resort collateral, including trail maps, restaurant branding, retail displays, and special event design.
• Built and designed strategic marketing and advertising campaigns that drove impressions and increased revenue and visitation.

Senior Creative Director Marketing

• Led company rebrand, refreshing and aligning materials around a single company aesthetic, vision, mission, and message.
• Built a resource center with asset guidelines and templates, used by departments to ensure brand consistency across all materials.
• Launched the organization's Instagram account, focused on building stronger audience relationships through branded content.
• Produced creative content for news, media, and digital promotions, and collected data across all user touchpoints.
• Managed UX/UI design and execution for in-person and virtual conferences, trade shows, training platforms, and special events.
• Co-founded the Diversity, Equity, and Inclusion (DEI) task force, member of Women in Nuclear (WIN) and Sustainability Team.

Senior Manager Creative Strategy AND Event Producer

San Francisco, California | March 2013 - Jan 2015
Creative Director, Content Creation & Product Design
• Created digital media, product design, UX/UI, and advertising campaigns for high-traffic, content-driven websites.
• Developed strategic marketing plans, built campaigns, and implemented creative that increased user engagement and retention.
• Sourced user-generated content, created original videos, editorial submissions, and illustrations for digital products.

Creative Director Content Creation AND Product Design

• Redesigned the organization's branding, logo, and packaging, attracting a new market and increasing sales and reach.
• Oversaw print production and design of packaging, merchandising, and product photography for promotional materials.
• Produced product tastings and special events, including Oktoberfest, to increase brand awareness.

Creative Director Events Sales AND Marketing

• Created engaging designs for products, events, packaging, and marketing materials to drive brand recognition and loyalty.
• Photographed Rockstar Energy Drink products, sponsored athletes, musicians, and events to highlight the brand identity.
• Managed content and designs across websites, blogs, and social channels to increase the brand's digital footprint.
• Designed assets for globally sponsored events, including the Olympics and X-Games.
• Translated content for the Hispanic market, expanding the international product market.

Graphic Designer

Find out detailed information about Lizzy Layne, Senior Creative Director in Taos, New Mexico

Lizzy Layne: Senior Creative Director in Taos, New Mexico

Lizzy Layne

Lizzy Layne Art AND Design

Taos Ski Valley

Nuclear Energy Institute

Viumbe

Gordon Biersch Brewing Company

Rockstar Energy Drink

Universitat Pompeu Fabra