Fashion

Lifestyle

Skate

Streetwear

Surf

Social media

Branding

Marketing

Copywriting

Business development

Streetwear apparel and fashion

Product collaboration

B2b and b2c sales

Retail boutique creation

Lead Acquisition Specialist  

Trust worthy, hardworking, positive individual who meets and exceeds companies goals and expectations. In depth experience in Business Development, Talent Acquisition, Account Management, Pro Athlete and top tier Talent Management, Senior Marketing & Branding Consulting and Customer Service.  In depth knowledge and cultural  connectivity to Action Sports, Art,  Music, and Street Culture. I am  brand driven, with the ability to  multi task within a complex  organization. Leading by example. 

•Tailored business and marketing campaigns to help clients achieve client’s mission, increase brand recognition, deliver brand message, reduce operating costs, increase revenue and develop long lasting relationships based on trust and commitment. 
•Utilize CRM systems to help clients stay connected to customers, streamline processes, and improve profitability. Assisted in template design and creation layout for printed flyers, social media material.
•Preformed various duties that helped improve client’s online presence / platform, and B2C/B2B Sales through E-commerce sales channels, and social media (Instagram, Facebook, Mail Chimp)
•Brought Brand and Event awareness by networking with strategic retailers, venues, and influencers. Operating as the “Face” of the Brand both in physical and virtual networks.  
•Past projects include working with NikeSB, The Mattson 2, American Trading Company, Patagonia Cardiff, Atelier Griptape, fashion boutiques, street-wear and core skateboard shops

Marketing and Business Development B2B/B2C Freelance

•	Responsible for full life cycle recruiting management, including needs analysis, re-writing of concise job descriptions, applicant tracking, sourcing, screening, interviewing, debriefing, offer negotiation. 
•	Acted as single point of contact for client sourcing and recruiting for mid to senior level roles. Trusted advisor to maintain and develop relationships with clients. Fostered complex partner relationships to create close relationships with company Owners, Hiring Managers, CEO, HR and Office Managers. 
•	Direct liaison for contract preparation and negotiation with the ability to handle multiple high level acquisitions at a time. Understanding client’s talent needs and fulfilling requisitions in a timely manner. 
•	Creatively sourced high caliber candidates by leveraging recruiting software/technology, social media, cold calling, employee referrals, and reference checking process. Used assessment tools to determine competency, skill set, and behavioral analysis.

•	Developed and grew over 200 domestic account to achieve approximately $180,000 in monthly sales and more than $2.2 million in annual sales. 
•	Envisioned and executed tradeshow events in Long Beach and New York City to drive brand awareness and contributed to the Florida Surf Expo as the principal representative for Skate One.
•	Ability to handle large multi store accounts following strict vendor compliance guidelines and terms.
•	Created Sales and Marketing trips to sustain and build relationships with retail managers and distributors. Coordinated delivery of Pro Team Demos and in-store Team Signings.  
•	Managed roster of sponsored athletes. Scouted and developed future Pro Team Riders and Ambassadors. Established enduring relationships for co-branded products with The Hundreds, ALIFE NYC, Stance Socks and other Specialty Retailers Jack’s Surfboard Shop, Maui & Sons. 
•	Developed and implemented strategy for co-branding initiatives to drive greater market penetration.

Account Manager 

•Worked directly with Founder and Creative Director Jeff Staple on apparel projects, concepts, pop-up shops, new store build out locations, and collaborations with other major brands such as HUF, Alpine Stars, 10 Deep, Black Scale, Oakley, Jansport, and Nike SB.
•Key liaison for Jeff Staple in which I provided direct in-depth written and verbal analysis for crucial decision-making on trends, competitors, brand direction and developed detail marketing proposals and campaigns for Staple Design Agency and Staple Pigeon Clothing Brand.
•Successfully branded Staple Pigeon into the core Action Sports Skateboarding Market. Fostering relationships with well established and core skate & surf shop retailers, along with new hybrid skateboarding/street-wear boutiques to promote Staple Pigeon. 
•Created promotional and targeted marketing materials for social media platforms (Instagram, Facebook) and print-based delivery. Created creative content writing, photographs, videos, flyers, and catalogs. 

Senior Marketing and Social Media Associate

•	Key liaison working directly with In-house sales reps, marketing group, E-commerce supervisor and A/P to insure all accounts receive superior customer service and satisfaction. 
•	Communicate and coordinate inventory availability, drop shipments, back orders, and productions updates. Exhibited advanced knowledge in WIP issues and Production Planning.  
•	Assist A/P in back up book keeping for over 15,000 Domestic and International Accounts, dealing with over 14 million dollars in Sales Annually. Responsible for all credit card, and wire transactions, credit memos, vendor charge back resolution, co-op marketing allowances and daily sales reports. 
•	Responsible for entire process of new account dealer setup. Created new dealer locator with ability to locate all existing accounts at once using strong knowledge of Batch Geo and Cloud based software. 
•	Dealt directly with E-commerce b2b and b2c orders and clients, conveying technical support, trouble shooting and interface directions.  

Customer Service / E-Commerce Specialist 

•	Drove expansion for brand in action sports retailers and life-style boutiques building the respective territory for the brand throughout the core and mainstream markets. Brought brand visibility to over 100 new accounts across San Diego and Orange County. Averaging between $50,000-$65,000 in monthly sales.
•	Ability to seek out new accounts, grow existing accounts, and maintain close personal relationships with brand vendors and high profile athletes.
•	Managed and coordinated promotional events, tradeshows and pro/am contests. Planned and organized surf team trips to acquire content for videos, editorials, and top surfing websites such as Surfline.com.
•	Designed custom window displays, branded wraps, and visual merchandising. Contributed immensely in garment fabric selection and sourcing, along with style guidance and design cuts and layout. 


Outside Sales Account Manager / Visual Merchandiser / Team Management San Diego & Orange County Territory

•	Tabulated product exposure and team rider exposure in all surf related editorials. 
•	Created and maintained databases for all Surf Hardware brand and products. 
•	Composed competitor analysis and talent analysis databases.
•	Responsible catalog discrepancies, making sure all product categories were updated and correct. 
•	Attended ASR and The Del Mar Boardroom Showcase tradeshows acting as company liaison.   


Marketing and Data Analyst Intern. 

•Responsible for Visual layout and Merchandising of entire store, consisting of over 2.5 million dollars in inventory levels and 100+ brands and vendors.  
•Focused on pre books, sales orders, vendor resolutions and return authorizations.   
•Engaged in frequent verbal and oral communication with retail customers, sales representatives and manufacturing companies. Focusing on customer service at all levels.
•Managed distribution of goods with SAP systems to manage inventory levels, collect data and sales tracking. Maintained shipping and receiving logs to inspect and verify incoming goods against invoices and other documents. Responsible for handling MRP and Logistic Systems.
•Assisted with development and implementation of store policies. Dealt immediately with customers concerns and complaints to ensure high quality customer service. Supervised functions of retail floor team consisting of 8 shift members at all times. 


Visual Merchandising / Shipping Receiving Manager

Find out detailed information about Daniel Costanza, Lead Acquisition Specialist   in Santa Barbara, CA

Daniel Costanza: Lead Acquisition Specialist in Santa Barbara, CA

Daniel Costanza

Daniel S. Costanza

Randstad Holding Spherion Agency

Skateone Corporation

Staple Design / Staple Pigeon

Skateone Corporation

KATIN USA

FCS

The Beach House Surf N Wears

University of California Santa Barbara