Since 1996, Vail Duggan of Loulu Agency has managed Corporate Lifestyle Marketing & PR Campaigns for the world's leading blue-chip companies and progressive brands. With agency, corporate and field experience Duggan’s specialties include Strategic Experiential Marketing, Brand Development, Event Management, Promotions and Public Relations.
Former clientele, project, and employer portfolio to include, but not to be limited to; Allstate Insurance, Anheuser-Busch, BASS/ESPN Outdoors, Pfizer, Red Bull North America, Quaker Oats, and Northeastern University. Duggan’s diverse background includes serving on the front line for products, brands and even categories in the US. As a marketing and communications expert, she assisted with two product launches to include; the US energy drink category with Red Bull in 2001 and the world launch of Pfizer’s Viagra to treat Erectile Dysfunction in 1998. Both brands went on to capture and maintain positions as category leaders.
A proven attendance driver, Duggan has activated local markets for the execution of more than 2000 events in her career. Highlights to include senior corporate management positions and media activation for the following events; MLB World Series, Bassmaster Elite Series Tournament Trail & Bassmaster Classic, The Earth, Wind and Fire World Tour, Charleston Fashion Week and the Queen City Classic Horse Show.
Duggan believes in moving people, activating fans, engaging customers, and rattling cages. She likes to make lasting impressions in important ways and knows that strategy must be the bedrock for everything we do. Above all, she values brand ideals, ethics and works tirelessly to meet client’s objectives. The founder and principal of two boutique marketing and public relation agencies, she guides clients, companies and entrepreneurs on how to be better than they were yesterday.
An outdoor and sports enthusiast, Vail can be found hiking, surfing and traveling abroad.
I am looking to collaborate with GOOD & HONEST people, doing GREAT things! Open to freelance or temporary projects to include copywriting and strategic marketing and development. Look forward to whatever the future entails.