After Art Directing for Arnette Sunglasses and Sanuk Sandals, I was hired by Mattel’s Hot Wheels brand as designer for their Lifestyle department. While at Hot Wheels, I became familiar with licensee approvals, creating style guides, building tech packs, as well as creating original art for use on products.
Since then, my main body of work has been apparel graphics and event posters. Apparel and product design clients include Harley-Davidson, Hawk Apparel, West Coast Choppers, Hanes, Hot Wheels, Spyder, Felt Bicycles, Jada Toys, Mystery Skateboards, Fuct, Loser Machine/Dark Seas. Album cover art and event poster work includes Born Free 6, Ventura Nationals, Desert Generator, Fu-Manchu, La Chinga, Red Fang. My work has been featured in the books “Surf Graphics” and “Kustom Graphics II” published by Korero Books. My illustrations have been seen in magazines such as Spin, Arkitip, Juxtapoz, Dice, Street Chopper, Traditional Rod and Kulture, Car Kulture Deluxe, and Ignite (from Japan).
Please take a moment to visit my website for more images of my work. www.jason-cruz.com