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Chief Marketing Officer

I am a highly driven and dedicated leader that has a passion for building bold, world-class brand, product, and consumer experiences underpinned by modern creativity. I help brands predict and strategize for disruptive future opportunities and create new strategies for sustainable growth. In a world where average products for average people dominate the landscape, it is my goal to challenge brands and consumers to think outside-of-the-box and aspire for greatness.

Lead strategies contributing to a 100% increase in average monthly sales revenue, an 85% increase in conversions, 13% increase in list growth, 5% increase in AOV, 10% increase in site traffic, 86% increase in brand impressions + engagement, and 12x ROAS

Brand list: Billionaire Boys Club, Ice Cream, Bee Line, Zanerobe, I Love Ugly, Neuw, Woolrich, Goorin Bros., Superdry, Velvet by Graham & Spencer, Duvin Design Co., Kollar, OAS, One Teaspoon + others

Chief Brand and Growth Officer

Brands: O'Neill, Lost Enterprises, Rusty, True Love False Idols, Metal Mulisha, FMF


Role
* Set and execute a modern, creative, data-driven marketing brand strategy that supports key objectives and drives omni-channel brand awareness, engagement and sales.
* Create organizational structure: recruit, manage, and develop best-in-class teams built on a culture that champions bold ideas, innovation, and forward-thinking
* Lead calendar, go-to-market strategies, product campaigns, in-store activations, brand storytelling, communications, PR, social media, influencer, partnerships, collabs, community-building, and events
* Establish, monitor, and refine all key business and marketing KPIs for optimal performance
* Partner with cross-functional departments to synchronize and synergize brand initiatives
* Maximize performance of sales and marketing programs to drive brand awareness, traffic, engagement, and growth
* Lead all aspects of content, social media, and influencer strategies to ensure brand and customer experience alignment
* Drive new customer acquisition through world-class brand storytelling, content, and marketing funnel optimization
* Identify growth opportunities and drive channel optimization
* Evolve strategies based on consumer insights, shopping behavior, market trends, competitor analysis, and new technologies
* Oversee content conceptualization, creation and brand messaging for multi-channel use
* Develop and execute a framework for brand partnerships and collaborations to drive hype, brand awareness, customer acquisition, and sales
* Contribute advances in new products, product lines, categories, and their go-to-market strategies
* Relentless focus on connecting the dots to maximize brand impact
* Digest, synthesize, and leverage information across the business to inform decisions, turn ideas into broader campaigns, and help functional teams drive greater impact in their day-to-day roles
* Work with finance to formulate, allocate, and manage brand P&L
* Set sales forecasts and hit monthly, quarterly, and yearly revenue targets
* Lead global expansion strategies into Europe, Asia, and South America


What I Bring
* 20 years of experience in the fashion industry with strength in creating and driving impactful marketing strategies and effective ecommerce and in-store experiences
* Demonstrated success leading sales and marketing campaigns utilizing innovative strategies that achieve results (sales, traffic, engagement, customer acquisition, ROAS, list growth, conversions)
* Deep multi-channel experience in creating and implementing strategies across wholesale, DTC, and third-party retail channels
* A highly collaborative team leader with a proven track record in effectively leading, managing, mentoring, motivating and inspiring others
* A natural story teller with a unique and distinct perspective
* Forward-thinking with a balance of analytical and creative thinking
* Ability to create efficient and effective processes that maximize skills and time to improve company performance
* Experience leading both start-ups and established brands for growth
* A solution-oriented mindset with problem-solving skills
* Thrives in a fast-paced environment with an ability to manage competing priorities with thoroughness while driving continuous improvements to meet the needs of a high-growth business
* Low ego, high ambition, dedicated work ethic, and a positive attitude
* Highly developed interpersonal skills and a passion for working with others
* Exceptional organizational skills; detail-orientated
* Unique understanding of both creative and analytical details
* Entrepreneurial - able to deal with ambiguity and work with little or no direction with flexibility and agility
* Extensive experience and knowledge of web platforms (Shopify, Klaviyo, Postscript, Attentive, Planoly, Monday, Slack, Asana, Later, Triple Whale, NuOrder, Salesforce)

Sales Manager

Find out detailed information about Andy Lee, Chief Marketing Officer in Newport Beach, CA

Andy Lee: Chief Marketing Officer in Newport Beach, CA

Andy Lee

Lonely Ghost

Coming Soon Agency

La Jolla Group

University of California, San Diego