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Strategic, dynamic & curious researcher with 15 years of extensive quantitative & qualitative insights experience – driven by results & solutions, super-serving client needs, and strong client relationships (building, maintaining, strengthening).  Trusted advisor to creative stakeholders and valued partner to numerous teams throughout organization.  Well-rounded content researcher bringing a uniquely diversified perspective and expertise, having operated from all key landscapes of the business (studio, streaming, cable, broadcast) – while understanding and valuing content creators.  Strong curiosity & enthusiasm for content strategy in the streaming space, along with deep passion for research and excellence.  Data & numbers geek with strong attention to detail – maximizing available resources to obtain utmost 360 insights.  Unwavering focus & commitment to team success, with dedication to training and developing researchers.

Strengths & Expertise:
•	Unique & Diversified Research Perspective w History of Success (Studio, Streaming, Cable, Broadcast)
•	Focused on Partnership with Creative Stakeholders, Content Creators & Showrunners
•	Content Insights (Evaluation, Formats, Talent, Consumption)
•	U.S. & Global Trends Assessment (Unscripted & Scripted)
•	Expert in All Competitive Landscapes (Streaming, Cable, Broadcast)
•	Exceptional in Visual Storytelling & Translating Insights into Strategic Action Points
•	Content Strategy, Scheduling & Optimization
•	Content Measurement (Linear & Non-linear)
•	TV Ratings & Trends Expert (U.S. Broadcast & Cable + International)
•	Vast Experience in Primary/Qualitative Research
•	Providing Insights for LatAm & International Clients (English & Spanish)
•	Social Insights
•	Data Management & Processes Proficiency
•	Experience in Day-To-Day Team Management
•	Dedicated to Training, Developing & Mentoring Researchers
•	Vendor Assessment & Managing Research Vendor Budget
•	Experience Launching a Start-Up Network
•	Experience with Network Rebranding 

•	Recruited as first executive to lead Content Strategy Research for HBO Max Content Research dept
•	Led team of three – grew team by hiring Sr. Analyst, mentored & guided team members to meet their individual goals
•	Competitive expert/lead for Max Content Research team – responsible for all competitive trends & insights across all genres
•	Established new research relationships with key stakeholders (content strategy, film strategy, audience intelligence, international, unscripted, social intelligence, data science) – lead/collaborate on variety of projects re: content testing, content optimization, greenlight/renewal insights, post mortems, development deep dive studies, landscape studies, talent insights, title testing, concept testing, content windowing, content acquisitions, reboot assessment)
•	Built & cultivated strong unprecedented partnership, as trusted advisor to Max Content Strategy team – providing both quantitative and qualitative insights to suggest/advise in content/film strategy decision making (binge vs weekly vs hybrid release pattern strategies for original programming, subbed vs dubbed content, competitive insights on regular ongoing basis, various program-based & landscape studies, program & film acquisitions, original holiday films)
•	Liaised with Audience Intelligence team, partnered to combine quantitative & qualitative content insights regularly
•	Led competitive audience insights directly for CRO, provided complimentary research for WB Discovery acquisition
•	Provided robust Korean market insights to Head of International Originals, presented to Max Korea Launch team in London – competitive landscape, content gaps and opportunities for Max
•	Partnered with Head of Global Social Intelligence to incorporate social insights into 360 content insights, as well as various landscape studies & deep dives
•	Spearheaded creation of WBD CAT (Warner Bros Discovery Content Assessment Tool) – partnered with WB Studio Research, WB Global Data Science and 3rd-party vendor Flowmedia to develop robust in-house research tool to help programming/development teams assess content renewals
•	Managed research vendor budget and recommended research vendors we ultimately worked with (Cassandra for trends reporting)

Director, Max Content Research

•	Managed team of three and responsible for all content insights (Linear, VOD, SVOD, Social) for ESNA & subsidiary shows, as well as competitive shows – partnering on various strategy & research projects throughout organization across key teams (programming, development, sales, brand & licensing, finance, PR, marketing, digital & social)
•	Oversaw daily research operations and standard reporting that’s distributed throughout organization (domestically & globally), weekly insights directly for CEO/COO/President, and ad-hoc research requests from domestic & int’l clients
•	Partnered with Development – led assessment analysis of unscripted landscape & global formats across the org (domestically & internationally), presented current trends (broadcast & SVOD) at development team’s off-site
•	True partner to Head of Current Programming – proactively provided insights for shows & network partners
•	MasterChef Panel Management – maximized panel by tapping into 80K sample of MC fans, to better understand and inform creative of opportunities to enhance future seasons and strengthen show creative (hosts, format, challenges)
•	Sole person to have held Director role since inception of merger between Endemol & Shine America
•	Instituted & oversaw weekly SVOD/streaming reporting for the organization that’s distributed globally
•	Partnered with international colleagues to enhance organization’s in-house SVOD ratings software (Dracula)
•	Data science point person – oversaw all internal data infrastructure, automation and report inventory/distribution
•	Responsible for providing insights on U.S. programming landscapes (broadcast, cable, syndication, CTV, SVOD, AVOD, FAST)
•	Spearheaded various decks & looks, which directly led to several key franchise renewals (Below Deck, Family Hustle, Swamp People)
•	Provided actionable insights to key show executives & stakeholders thru regular show maintenance and end-of-season postmortem presentations – which resulted in future content enhancements and modifications
•	Predictive looks (estimates) for key ESNA premieres/launches and competitive
•	Partnered w Endemol Shine research teams internationally (UK, Amsterdam, France, etc) for various insights

Director, Research & Insights

•	Managed team of two and responsible for insights (Linear TV & VOD) for NUVOtv and competitive shows – partnered on projects across key teams (ad-sales, affiliate, finance, PR, marketing, production, and programming)
•	Oversaw all standard reporting & audience-based analysis that were distributed throughout company, weekly insights directly for COO/President, and all ad-hoc Fuse-NUVOtv research requests
•	Provided key research for major FUSE acquisition deal, as well as network rebrand with Jennifer Lopez as CCO
•	Authored insightful ratings presentations and insights for board meetings (quarterly & yearly) 
•	Partnered with scheduling team for linear scheduling strategy – suggested implementing more programming stacks and stunts, as well as shifting programs across certain dayparts, which resulted in notable ratings growth for network
•	Prepared competitive ratings looks & insights for potential show and movie acquisitions
•	Prepared custom sales pitches for ad-sales team, which resulted in several successful renewals and new deals
•	Solely revamped quarterly network analysis by instituting new infographics, which was unprecedented at NUVOtv
•	Oversaw all data infrastructure (internal ratings databases & report inventory)

Manager, Research

•	Part of team that launched the start-up OWN network, promoted to senior title within 9 months
•	Responsible for all ratings tracking & analysis (Linear TV & VOD) for OWN & competitive programming that was distributed throughout entire organization – oversaw weekly OWN Multiplatform Flash Report, prepared weekly ratings analysis directly for COO, as well as insightful quarterly presentations
•	Projected monthly OWN VOD estimates for ad-sales team, also partnered with distribution team for content posting strategy and partnered with scheduling team for scheduling strategy
•	Made direct recommendations to the head of scheduling that resulted in +67% increase in ratings for network
•	Prepared performance and audience-based analysis for scheduling & acquisitions, sales, PR, marketing, programming & development

Senior Analyst, Research

•	Tracked and analyzed show & competitive performance on linear network (local & national ratings)
•	Tracked weekly ratings for competitive broadcast and cable prime programming
•	Oversaw ABC Mobile platform reporting – sole day to day contact for projects & ad-hoc requests, analyzed performance of all show content posted on ABC Mobile and mobile linear channel, developed and produced monthly & quarterly ABC Mobile reports, produced mobile cutdown of ABC Multiplatform report
•	Responsible for providing ABC VOD monthly tracks & analysis – tracked program windowing (also for ABC Mobile)
•	Tracked weekly online data and inventory for ABC Full Episode Player and iPad Application

Research Analyst

Find out detailed information about Jimmy Nguyen,  in Huntington Beach, CA

Jimmy Nguyen: in Huntington Beach, CA

Jimmy Nguyen

Warner Bros Discovery

Endemol Shine North America

NUVOtv & Fuse Media

OWN: Oprah Winfrey Network

ABC Television Network

UC Irvine