Lifestyle

Outdoor

Fishing

backpacking

Paddling

Outdoor sports

General Manager

Action sports industry veteran. Small business owner. Entrepreneur. Product, marketing and sales management expertise. International sourcing connections. Chain through specialty store sales experience. Work within defined financial parameters. QB expertise. MBA

Took ownership and direct USA operations for Auckland, NZ based ownership group.  Plan and execute business strategies, direct long term and short-term budgets, develop monthly and quarterly reports for executive management team and Directors, liaison with financial and legal advisors.  Developed marketing and distribution plan for the re-introduction of expanded kayak line.  Increased number of existing dealers and introduced brand to major sporting goods chains and buying groups such as NBS and Sport Chalet, Amazon.com, Wayfair.com.   Established new pricing structure based upon competitor analysis, and required retail profit margins. Renegotiated vendor/supplier agreements and restated Workers Comp classification codes, resulting in monthly savings of over 25%.  Coordinated all domestic, import and export transportation, developed ASIN and UPC for major dealers, instituted direct email marketing campaigns to grow brand awareness.  Directed the transformation from a US based manufacturing facility to a 3rd party wholesale distribution, consumer direct business model.

Created, implemented and strategically introduced new line of action sports hard goods, apparel and footwear brands based upon a personally developed business plan as founder of a California S Corporation.   Maximized revenues and profits through the establishment of sales, marketing and all related financial budgets.    Allocated available resources to meet strategic objectives.   Hired, trained and motivated in-house sales, marketing, design and warehouse staff.   Constructed employee handbook, work rules, regulations, and job descriptions.   Cultivated international production contacts and distribution partners. 

Achieved over $2.5 million in sales in 2 years.  Negotiated $500,000 SBA loan and $350,000 Wells Fargo credit line, reducing PO financing costs by over 75%.  Recognized by industry peers; voted Board Member of Inline Stunt Organization and Treasurer of the       International Inline Stunt Association.    Agreed to licensing agreement with Weider Health & Fitness for the exclusive distribution rights for IFBB PRO Apparel.  Consulted on the development of the marketing plan for Team XFX, a professional gaming tour, resulting in Direct TV feature program.

Currently independent sales agent for a variety of outdoor and fitness products including Powerslide skates, Polar Pro Filters, and Cobra Kayaks.

President/Owner

Find out detailed information about Scott Walker, General Manager in El Segundo, CA

Scott Walker: General Manager in El Segundo, CA

Scott Walker

Cobra Kayaks/Aquatx Distribution

Big Dan Importing, Inc

Cal State Dominguez Hills

State University of New York