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Retail Marketing & Operations

Graduated Marketing major, Entrepreneurship minor from Villanova University with a Bachelors degree.  I am a highly motivated team player with an optimistic attitude and open mind. I am driven and have a sound work ethic with desire to succeed and grow complemented with 7 years of multi-functional marketing experience both inside and outside of the industry.

• Creatively concept and partner with brand design team to distribute seasonal stories and product marketing for Domestic and International Concept & Outlet Stores related to seasonal & brand campaigns, product launches, and promotions.

• Cross-Functionally partner with Product, Sales & Web team to ensure product is being effectively and correctly marketed and displayed for best selling opportunity in-store and online for an Omni-experience

• Implement new fixture and POP / display programs and oversee the budget, roll-out, and communication to the field

• Create a cohesive flow of marketing stories in-store from windows, tabletops, graphics, and product placement

Brand Visual Marketing

• Managed daily requests from our domestic sales force and our international brand managers to help support their accounts in-store marketing business objectives

• Creatively  synced with product & sales departments to determine best marketing stories and graphics for POP displays (windows, light boxes, builds, tables)

• Created & Executed numerous In-Store Sales Contests  and Gift With Purchase Programs for over 600+ doors  - Resulting in an average 30% sales increase per door as well as great brand awareness

• Innovated & Implemented the current in-house operational system for creative projects specific to Go To Market , Wholesale, and International Marketing Channels - Resulted in a faster turnaround for projects and delivery to accounts.

• Managed the execution of numerous national events, multiple product launches, and trade-shows

• Coordinated & Managed all event logistics; event location, vendor bids, event set-up, on-site management, wrap-up & recaps for; Sea Otter Classic, Indy Dealer Expo, San Diego Super-cross, Trans-world MX Series

• On-site brand representation at events , product launches, trade shows - effectively communicated brand messaging & product marketing to local attendees & potential consumers in a positive light to expand reach and strengthen awareness

• Responsible for Event Budget, Calendars & Itineraries to ensure a smooth and cohesive flow from concept to execution to wrap-up

Event Sports Marketing Coordinator

• Coordinated the implementation, and execution of  large-scale marketing experiential events for Fortune 500 clients - Cisco Umi Program & Nintendo Super Mario 3DS

• Nintendo Super Mario 3DS:  Product launch where my team took over Times Square, NY and constructed a tangible level from the game so potential consumers could walk through and experience the new game launch as if they were Mario

• Cisco Umi: Consumer Product launch where my team constructed living rooms inside 20+ major malls and allowed consumers to connect to long distance locations to experience the product

• Team won (2) Agency Event Ex Awards &  launched Highest selling 3DS title of  season for Nintendo

Account Coordinator

Find out detailed information about Zach Rambo, Retail Marketing & Operations in Irvine, CA

Zach Rambo: Retail Marketing & Operations in Irvine, CA

Zach Rambo

Sanuk Footwear

Sanuk Footwear

One Industries

The Marketing Arm

Villanova University