Dive

Tech

Swim

Wake

Golf

Outdoor

Creative Agencies

Bike

Streetwear

Health & Fitness

Yoga

Snow

Moto & Powersports

Fashion

Music

Surf

Skate

Lifestyle

Triathlon

Fishing

Travel

Photography

Design

Creativity

Design - Graphic

Senior Graphic Designer / Creative Director

<p>Mike Silcher is a highly innovative Graphic Designer with over 25 years of experience. He has a strong track record of creating visually compelling, high-impact, and consistent visual identities for a diverse range of clients, from small businesses to large corporations. Mike possesses an eye for the finer points of design, and his ability to consistently deliver quality solutions makes him an unparalleled talent in the industry. He is committed to providing innovative and high-quality solutions that satisfy his clients' needs and meet their audience's expectations, and he has demonstrated his ability to meet strict deadlines time and time again. Mike is an expert in branding, print design, high-end post-production, web graphics, and photography. His enthusiasm and dedication to a lifetime of creativity are evident from the very first meeting. Mike is an invaluable asset to any company or team, and his unwavering commitment to a project's completion makes him irreplaceable.</p>

As the lead designer at Bay Photo Lab, I was tasked with rebranding to raise the visibility of one of the top professional photo labs within the US. This included a wide variety of projects spanning from initial concept creation, to final execution applying to magazine advertisements, cohesive branding and displays for multi-scaled trade show exhibits with coordinated collateral, annual product catalogs and promotional flyers. Art directing assistance with the staff photographers to organize the creative strategy of the stylization of products (metal prints, acrylic prints, wood print, framed prints, and other various products) ensured the team succeeded in getting “the shot”.

Senior Graphic Designer

As the primary designer for O’Neill Wetsuits surfing, wake boarding, and stand-up paddling categories I was responsible for the annual product catalogs, ad concepts and execution for the marketing campaigns, seasonal hangtags, and interior/exterior point of purchase displays for the brand. I worked one-on-one with the VP of Marketing Communications, and directly with our Production Manager for scheduling and task assignments for the creative staff. I used photographers and other outside vendors as needed to meet all deadlines and produce top-level imagery/branding.

October 2019 - March 2023 (4 years 1 month)
As the lead designer at Bay Photo Lab, I was tasked with rebranding to raise the visibility of one of the top professional photo
labs within the US. This included a wide variety of projects spanning from initial concept creation, to final execution applying to magazine advertisements, cohesive branding and displays for multi-scaled trade show exhibits with coordinated collateral, annual
product catalogs and promotional flyers. Art directing assistance with the staff photographers to organize the creative strategy of the stylization of products (metal prints, acrylic prints, wood print, framed prints) ensured the team succeeded in getting "the shot".

In-house designer on a wide variety of print and digital media for the global brand of Omega 3s Fish Oils. Projects spanned from initial concept to collaborating, to final execution including magazine advertisements, billboards, in-store signage, branding,
packaging, catalog layout, logo variations, trade show displays, promotional materials for events and print management.

Junior Graphic Designer

In-house designer on a wide variety of print and digital media for the global brand of Omega 3s Fish Oils. Projects spanned from initial concept to collaborating, to final execution including magazine advertisements, billboards, in-store signage, branding, packaging, catalog layout, logo variations, trade show displays, promotional materials for events and attended press-checks.

Created final design files for new retail footwear client's premier catalog: pagination, estimates, proof, print production and press check for printing and binding.

Senior Graphic Designer  - Contract

Contract
High-end digital image retouching and compositing in a color-managed workflow for post-production and SWOP certified proofing specifically for Motorola Mobile Devices.

Post Production Designer

• Archival Project: Scanned old photos of the O'Neill Wetsuit legacy: historical personal and business photos from the early 1950s. Digitized the Historical Pictorial Collection, labeled and created Archival Image Bank.
• Spring and Fall Wetsuits Product: Digitizing product to allow dealers to have a full color range of current product.

Junior Graphic Designer / Photographer  - Contract

February 2009 - May 2010, August 2014 - October 2019 (10 years)
As the primary designer for O'Neill Wetsuits surfing, wake boarding, and stand-up paddling categories I was responsible for the annual product catalogs, ad concepts and execution for the marketing campaigns, seasonal hangtags, and interior/exterior point of purchase displays for the brand. I worked one-on-one with the VP of Marketing Communications, and directly with our Production
Manager for scheduling and task assignments for the creative staff. I used photographers and other outside vendors as
needed to meet all deadlines and produce top-level imagery/branding.

Junior Graphic Designer / Production Artist

In-house designer creating promotional flyers, brochures, and working with a large creative team to create annual product catalogs used in advertising.

Junior Graphic Designer  - Contract

High-end digital image retouching and compositing in a color-managed workflow for post-production and SWOP certified proofing.

Junior Graphic Designer / Production Artist  - Contract

Worked one-on-one with students to teach how graphic applications can be applied in the real world of Design and Photography using Adobe Photoshop 7.0 and Illustrator 7.0.

Teacher's Assistant

Easton Bell Sports San Jose, Ca
Junior Graphic Designer
Designed packaging for bicycles and accessories and other retain promotional materials.

Professional Graphics and Exhibits Sunnyvale, Ca
Junior Graphic Designer
Designed print collateral and trade show graphics.

New Focus San Jose, Ca
Junior Graphic Designer
Designed promotional materials: data sheets, web banners, brochures, and retail catalogs.

Siemens San Jose, Ca
Junior Graphic Designer
Worked one-on-one with Art Director creating annual reports, and other print collateral.

Phoenix Productions San Clara, Ca
Senior Graphic Designer/ Production Artist
High-end digital image retouching and compositing in a color-managed workflow for post-production and SWOP certified proofing.

Stardust.com/Penton Media Los Gatos, Ca
Senior Graphic Designer
Developed brand identities, flyers, annual reports, and other print collateral.

Graphic Designer  - Contract

Find out detailed information about Mike Silcher, Senior Graphic Designer / Creative Director in Santa Cruz, California

Mike Silcher: Senior Graphic Designer / Creative Director in Santa Cruz, California

Mike Silcher

Bay Photo Lab

O'Neill Wetsuits, LLC

Bay Photo Lab

Bay Photo Lab

Nordic Naturals

Nordic Naturals

Freewaters

Thomas Burke & Others

O'Neill Wetsuits, LLC

ONeill Wetsuits

O'Neill Wetsuits, LLC

West Marine

Phoenix Productions

UCSC Extension Silicon Valley, Santa Cruz

Aquent

Cabrillo College

College of the Redwoods

Cabrillo College

College of the Redwoods