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Director Worldwide Marketing

A true brand building and marketing expert with more than 25 years of experience in multiple industries with global icons such as Warner Bros., Disney, Coca-Cola, Namco Bandai, Little Tikes, Ocean Pacific (Op) and Ralph Lauren

Create and develop global strategic marketing plans for various properties in order to drive revenue and meet brand objectives

•	Drove worldwide consumer demand through integrated marketing that included Advertising (traditional and digital), PR, Social Media, Experiential Marketing, Product Placement, Merchandising and Product Development for $300 million brand
•	Directed owned and partner e-commerce initiatives for the company

VICE PRESIDENT, E COMMERCE AND MARKETING

•	Responsible for developing and implementing licensing, brand extension and marketing strategies of client brands (Dr. Pepper Snapple Group, Kellogg’s, Coleman, First Alert, K2, Ride, Adio, Hello Kitty, Seventh Generation, Blue Bunny Ice Cream and the ABC Network) 
•	New client business development

EVP Marketing and Business Development

•	Executive Management of a 35 person sales and marketing team with a $200 million video game publisher focused on long and short term strategy development and execution

EVP Sales and Marketing

•	Strategy Development and Corporate Marketing Management of a 75 person staff with a $225 million global apparel company

SVP/COO

•	Led Retail Strategy Development team of five for $600 million consumer products division and management of $50 million direct to consumer business that led to a 10% increase in net operating profit

Director, Retail Business Development and eCommerce

•	Led development and implementation of strategic business plans with top 10 national retail accounts across all brands and properties for Disney Consumer Products representing $250 million in retail sales
•	Division Management of a staff of 10, Strategic Brand Positioning and Execution for start-up consumer products group that included ESPN, Xgames, and ABC Sports
•	Development and Execution of Strategic Business, Sales, Brand and Merchandise plans for top product categories within Disney Consumer Products.  Merchandising and design and licensee management as well as sales management and development of marketing and retail support activities to insure licensee sell-in and consumer sell-through for 100+ licensees

Director

Find out detailed information about Andrew Lelchuk, Director Worldwide Marketing in Manhattan Beach, CA

Andrew Lelchuk: Director Worldwide Marketing in Manhattan Beach, CA

Andrew Lelchuk

Warner Bros. Consumer Products

Little Tikes

Brand Central LLC

Namco Bandai Games America

Op (Ocean Pacific Apparel Corp)

The Coca-Cola Company

The Walt Disney Company

Cal State Fullerton

Pepperdine University