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Vice President Sales & Marketing

Accomplished global marketing leader highly experienced in developing retail operations strategies for large-scale enterprises to execute operational excellence. Proficient in expanding branding horizons, aligning business goals with trending market intelligence, and overseeing product ownership to ensure successful launches and cost savings. Resourceful in identifying key market insights to properly engage customer
experience, and create sales campaigns designed to inspire cross-functional team culture and maximize revenue. Completed an MBA in Operations Management, and a BBA in International Marketing at the American InterContinental University. Completed a master’s degree in Creative Writing at Full Sail University.

? Orchestrated a brand/image overhaul, transforming internal culture, revising the website, and researching market-relevant products in multiple
customer verticals; achieved the first monthly revenue streams in company history.
? Collaborated with growth and executive teams to establish new product channels aligned with industry trends and forecasts, utilizing market
data and industry connections; achieved multiple vendor/supplier contracts.
? Lead sales and marketing teams via consistent training programs and feedback mechanisms, enhancing sales processes and marketing
messaging; achieved a 24% month-over-month sales increase for nine consecutive months.
? Implemented an email marketing system and content strategy, utilizing industry-relevant content and striking headlines to create customer
engagement; achieved an email open rate of 27% and a list growth of over 500% in the first year.
? Led an organizational rebranding initiative targeting B2B customers in the CBD raw ingredient sector; secured multiple long-term supplier
contracts and boosted website traffic by 110%.

? Combined keyword research with copy/visuals relevant to the region and target demographics, reaching an average click-through rate (CTR) of
3.45% across all ads in the first six months.
? Collaborated with executive leadership to identify new strategies, revenue streams, markets, and potential threats to success; developed new
product marketing campaigns in previously underserved areas, leading to a revenue increase of 32% quarter-over-quarter.
? Oversaw the direct-to-consumer marketing and launch strategy, establishing clear demographics-driven research and seamlessly integrating it
into the website; recognized as the most successful brand launch on a partner platform since its inception, with 98% month-over-month growth.
? Redesigned the website with regional pages, advertising campaigns, and a total keyword overhaul; enhanced website traffic and engagement by
53%.
? Implemented an email marketing strategy, achieving an email open rate over 30%, and an average CTR of 2.1% (above the 0.78% industry
average).

Chief Marketing Officer

? Led complex, multi-channel rebranding and online marketing campaigns, including social media, web, email, SMA/MMS, paid advertising, and
Google Ads; collaborated with teams and stakeholders to implement innovative strategies for new customer acquisition and return engagement.
? Identified inefficiencies in the delivery system and implemented zones to assign specific drivers and bundle deliveries; lowered gas costs,
increased delivery times, and boosted revenue from $150K to $1.1M within a year.
? Analyzed industry trends and demographics in retail and B2B, performed strategic sales planning, and implemented targeted marketing
campaigns, achieving YoY revenue growth of $5M from 2018 to 2020.
? Crafted a unique brand identity to establish a competitive edge in the industry, merging customer survey data with market research to achieve
high levels of trust from team members and consumers.
? Cultivated strategic partnerships with vendors through new marketing campaigns, resulting in exclusive product offerings, increased market
share and customer retention, and improved product margins.
? Collaborated with executive leadership to devise new strategies during an uncertain and volatile time, including the creation of the first curbside
pickup service; contactless transactions boosted revenue and market share.

Vice President Retail Sales, Marketing, and Revenue

Find out detailed information about John Ziegler, Vice President Sales & Marketing in Palos Heights, IL

John Ziegler: Vice President Sales & Marketing in Palos Heights, IL

John Ziegler

Silver Lion Farms

Kin Slips

Gaby Inc

American InterContinental University

American InterContinental University

Full Sail University