Skate

Snow

Surf

Freelance Marketing Consultant

A major focus on product management with a development, planning, and production background specifically in the action sports industry. Experienced in product lifecycle management including graphic design, product development, production planning, sourcing, product costing, and logistics. Displays a proactive approach and strong problem solving skills. Recognized for flexibility, creativity, and ultimately reducing costs to maximize ROI. Possesses a high aptitude for learning new technologies and its processes whether in ERP or PLM systems alike. Results oriented team player, skillfully balancing competing priorities with a proven record of multitasking in a fast paced, deadline driven environment.

-Responsible for building marketing collateral to gain
competitive and comparative advantage for both Bogart
and W.C.
-Built and managed social media channels to increase
awareness while leveraging those channels to build
the business.
-Coordinated with outside web developer in order to
execute a W.C. corporate website with squeeze pages.
-Collaborated with W.C. owner to add a Service
department subsidiary to capitalize and increase
revenue.
-Built and managed relevant online Houzz profile for W.C.
to take advantage of the online home improvement
community.
-Responsible for photography and video for all W.C.
marketing collateral.

-Liason between global business users and Frontech developers to provide exceptional support to PLM business users for Quiksilver, Roxy, and DC brands.
-Problem solve any system issues before they arise and on impact from business users while providing training where needed. 
-Collaborate with PLM users to define, design, and execute new business requirements in order to improve system processes.
-Participated in various stages of rolling out new system functionality while employing testing and user guides.
-Work with Global PLM lead and PLM technical partners to assist in any cross-functional projects.
-Collaborate with global partners on system efficiencies.
-Lead Licensee functionality testing with cross-functional business partners in order to roll out a global license platform.
-Manage raw material database to ensure business users have the correct materials in place at peak workload periods.

AM PLM Support Lead

-Worked closely with the Head of Calendar to implement global calendars for Apparel, Accessories, and Footwear for all three brands.
-Shortened sourcing calendar by eliminating low value added steps, parallel processing, and streamline activities.
-Conduct Calendar Steering Committee meetings to review key milestones to determine correct injection into global calendars.
-Collaborate with 09 Solutions team to implement global calendars into the cloud for maximum visibility. 
-Created various production lead time matrices to define and ultimately reduce speed to market.

Global Calendar Administrator

-Assisting the owner with obtaining new clients in LA/OC area.
-Collaborating on different marketing techniques in order to execute thru various mediums.
-Implemented Google Analytics to ensure highest potential visibility.
-Assisting graphic designer in company’s new website layout/design.

Freelance Marketing Consultant/ Business Manager

-Responsible for all aspects of development, sourcing, production, and delivery from concept to consumer across three seasons at any given time for both Core and Outlet businesses.
-Developed on average 65+ styles or 230+ skus per season between fleece, sweaters, and wovens from initial concept, while maintaining a clear understanding of IMU target, retail target, country of origin, and cost.
-Oversaw on average 400k units between all categories each season.
-Maximizing margin through different sourcing channels on an average of 70%+.
-Awarded achievement and received promotion from Assistant to Associate Product Manager in 2/11.
-Team up with Logistics dept to expedite deliveries where possible and to consolidate orders at various origins to increase overall margin.
-Track development with sourcing partners for all fabrics,trims, lab dips, strike offs, development samples, and wash standards while updating product matrices and WIP.
-Collaborating with cross functional business partners on monitoring time/action calendars to hit target calendar dates.
-Sourcing new vendors to achieve greater margin and lead times both domestically and overseas specifically Bangladesh.
-Collaborate with Core and Outlet buyers on each season’s promo vehicle for each category in order to efficiently develop, source, and produce in the most cost effective country of origin.

Associate Product Manager

-Responsible for all aspects of the graphic design function, creating highly effective and innovative marketing collateral, brochures, and website content.
-Implemented Google Analytics to ensure highest potential visibility.
-Assist in new client projects when needed.

Graphic Designer/ Marketing

-Worked collaboratively with talented design group to execute men’s bottoms and jackets.
-Utilized Garmatech software to develop new product matrices that led to optimized levels of sales and marketing performance.
-Developed strong professional relationships with the vendor base; distributed tech packs and performed follow up to determine the timelines and progress of seasonal work in progress.
-Worked closely with design group to review and approve all necessary submits; lab dips, strike offs, bulk, etc.

Product Developer / Intern, Mens

-Demonstrated resourcefulness in all areas of product development and utilized various market research mediums to design new styles in collaboration with men’s designer.
-Responsible for the development of new line guides and product matrices, supporting the sales and marketing function with seasonal business development objectives.
-Responsible for overseas sourcing to support full-package production development functions.

Product Developer

-Collaborated with subcontractors in all areas of catalog and brochure production and developed effective backdrop designs to support the successful marketing of new sunglass styles.
-Worked closely with the head graphics designer on the creation and implementation of new logos and hang tags that successfully positioned products within a highly competitive market.
-Managed all the photography for new product styles to be implemented in brochures/catalogs.

Graphic Designer

Find out detailed information about Bryan Stone, Freelance Marketing Consultant in Newport Beach, CA

Bryan Stone: Freelance Marketing Consultant in Newport Beach, CA

Bryan Stone

Bogart Construction & Window Crafters

Quiksilver

Quiksilver

Eight22Designs

Pacific Sunwear

MSI

Volcom

Ilen Clothing

Style Eyes

Fashion Institute of Design & Merchandising