More than 12 years of comprehensive experience in driving sales, profits and market share to new heights. A hands-on collaborative leader and team builder with expertise in marketing, branding, new product launches, media planning, and E-commerce. Adept as Operations Director in making critical decisions while implementing best practices, standardizing procedures, and motivating staff to peak performance.
*Excel at managing successful marketing strategies for diverse companies and industries.
*Adept at designing highly-effective online marketing strategies that dramatically improve ROI.
*Skilled in launching go-to-market initiatives resulting in increased sales for new products.
NOTABLE PERFORMANCE HIGHLIGHTS:
-Founded and built E-commerce operation to $2M in gross sales.
-Instrumental in increasing sales from $500K to $8M for manufacturer of fashion and sports accessories.
-Boosted social media following by 300%+ in less than 6 months for Oakley.