Fashion

Lifestyle

Music

Skate

Streetwear

Senior Copywriter

Creative copywriter with several years of experience in all forms of online and print media. Ability to identify and translate needs into compelling and informative copy. Experience writing copy for websites, blogs, marketing materials, email blasts, and more.

Working on Samsung account. Optimizing current nomenclature and product structure for web category pages. Creating consumer-friendly spec copy and tool tips to improve user experience. 

Write all copy for Fox Nation streaming service including weekly email newsletter, landing pages, banner ads, push alerts, and eStore. Write and produce content for social media platforms. Maintain FAQ section of the app as brand evolves. 

Copywriter/Producer

Wrote compelling and informative copy for the Bed Bath and Beyond circular. Worked closely with design team to brainstorm art and copy ideas. Met with marketing and buying teams throughout production cycle to ensure deadlines are met. Managed freelance writers.

Copywriter

Manage copy for Bath, Baby Bath, Cutlery, and Gourmet Food departments. Write product copy in an on-brand and informative voice while implementing SEO best practices. Wrote all Gourmet Food copy for the Black Friday campaign which saw orders increase over 60% of expectations. 

Wrote product copy for the Home department that adhered to the established voice of Macy’s/macys.com. Worked primarily in furniture, luggage, kitchen, and mattress divisions, and assisted in bedding and dining divisions. Partnered with merchandising and buying teams to ensure products were represented accurately and in a timely manner. Wrote banner ad copy for brand promotions and sale events.

Wrote product copy for web and print for a variety of fashion genres (skate/surf/streetwear) in a voice that adhered to each brand’s image. Hired to revamp existing product copy and bring product copy to a new level. Wrote marketing copy for email and text message promotions. Worked closely with the SEO team to produce quality website content. Wrote and edited daily blog content which was further networked by way of multiple social media channels. Coordinated, wrote, and edited interviews with high-profile athletes and acquired relevant assets. Worked closely with the marketing team to manage press materials and wrote copy for event and in-store signage.

Contributing writer to the award winning London based magazine. Coordinated, wrote, and edited interviews with high profile athletes for feature articles.

Writer

Contributing writer to a nationally circulated magazine. Wrote about a wide range of subjects from celebrity profiles to pop culture events. Researched, proofread, and edited all text in preparation for publication.

Find out detailed information about Michael Regan, Senior Copywriter in Brooklyn, NY

Michael Regan: Senior Copywriter in Brooklyn, NY

Michael Regan

Publicis Sapient

21st Century Fox

Design Brand Group

Bed Bath & Beyond

Macy's

CCS/Foot Locker

Huck Magazine

Mass Appeal Magazine

Manhattan College