Fashion

Lifestyle

Outdoor

Snow

Streetwear

Triathlon

Yoga

Health & Fitness

Brand Manager

Experienced Brand Manager with a proven record of building product awareness and driving revenue for the gaming and sports collectibles and apparel industry.

Hired to expand the brand visibility and manage the promotion marketing campaigns via B2B direct marketing. Quickly introduced a social media strategy to increase their presence to existing accounts by 36% over 30 days. Improved the creative asset development process by building an asset calendar and managing the workload of two designers. 
•	Directs campaign planning and execution to activate 60,000 business accounts weekly and increased in sales conversion by 27% during FY2015.
•	Manages the creative development for all digital assets to ensure on brand and positioning of the 4 products lines.
•	Evaluates the KPIs for all outbound and inbound communication channels against established goals to inform campaign effectiveness.
•	Facilitates the development of the annual product catalog with over 400,000 SKUs and multiple online catalogs

- Lead the strategy, creative development and execution of cross-media marketing campaigns.
- Developed an in-depth understanding of clients’ products, services, business culture, competitive landscape and marketing opportunities.
- Oversaw campaign performance and analytics to measure effectiveness, ROI and the overall target to meet and exceed campaign KPIs.
-Planed and executed the development of websites and mobile applications for Windows, iOS and Android with clearly defined vendor development goals, objectives, SOW, timelines and budget.
- Communicated effectively verbally and in email with multiple cross-functional team members internally and with external vendors.

Account Strategist

- Raised funds for the Crohn's and Colitis Foundation of America with the Team Challenge Triathlon Team
- Completed 3 TriRock Events
- Continue to volunteer in the name of Team Challenge to bring awareness to the efforts of the foundation, the team and the sport of triathlons.

Triathlete- Team Challenge

- Built and executed a cross-media content publishing schedule to attract qualified donor leads
- Developed and project management creation of all marketing assets including the development and launch of a new website and production of a new pitch deck
-  Effectively communicated overarching marketing strategies to board members, strategic advisers and principles 
- Worked with multiple internal and external vendor for the execution of four (4) major fundraising events

Marketing Manager

Focused on executing on a go-to-market product road map that included strategic partnership marketing with digital distributors, succinct social media publishing calendar with Licensors, direct marketing campaigns and a customer loyalty program. Worked closely with lead game developers/producers and community managers.
•	Strategized and executed a $5 million global product road map that included PR, Social Media Ad Buys, direct marketing and pre-/post-launch sales campaigns.
•	Led brainstorming meetings with internal creative groups and agencies in the development of new creative assets and product features for use in marketing campaigns.
•	Created, drove and maintained consistency of brand identity, positioning and voice for all outbound communication plans and marketing initiatives.
•	Created the requirements and project managed the execution of a customer loyalty program with strategic partners like SyFy and Dodge that increased the customer base by 20%.

Global Brand Manager

Promoted to Global Brand Manager after performing beyond expectation as a Marketing Specialist and leading a company-wide initiative to embrace and activate social media across all brands. Worked closely with lead game developers/producers, creative directors (internal and external) and community managers.
•	Served as the brand expert to develop and maintain consistency of brand identity, positioning and voice for all outbound communication plans and marketing initiatives.
•	Created and executed $500K - $2M product marketing plans several AAA titles across unique targeted customers.
•	Designed, implemented and managed auto-triggered transactional email campaigns for the on boarding of new sales leads generated by online media buys and SEO efforts.

Successfully managed and executed industry events and social media initiatives that directly impacted the growth of brand loyalty from a mere 32,000 on MySpace to over 500,000 on Facebook per brand. Worked closely with lead game developers/producers, creative directors (internal and external) and community managers.
•	Planned and executed a social media publishing calendar that generated on average a 37% engagement per post.
•	Facilitated the licensor approval process for partners such as DC Comics, WB Games, LucasArts and Sony.
•	Successfully managed 6 industry fan events with over 1500 attendees per event.
•	Created and executed scalable comprehensive marketing plans within budget and strict product driven deadlines.

Marketing Specialist

I was part of the product development team and worked with designers brainstorming and sourcing new manufacturers to build our new products within the given P&L.
•	Defined and communicated product requirement documents for vendors and oversee manufactures.
•	Managed communications via email and phone with overseas manufacturers during the product development and final production phases.
•	Managed and maintained production schedules for multiple product collectible lines.
•	Facilitated partner product and packaging approvals to maintain brand consistency under the NFL, NHL, MLB, Tiger Woods, Michael Jordan and Muhammad Ali licenses.

Associate Product Manager

Product Manager

Find out detailed information about Pia Floresca, Brand Manager in San Diego, CA

Pia Floresca: Brand Manager in San Diego, CA

Pia Floresca

Teamwork Athletic Apparel

Mth Degree

Crohn's and Colitis Foundation of America

Access Youth Academy

Trion Worlds Inc

Sony Online Entertainment

Sony Online Entertainement

Upper Deck LLC

K2 Licensed Products

University of Phoenix

University of San Diego