Shannon Herfindahl


Over 10 years experience in the Action Sports industry as a designer with skills ranging from Graphic Design to Color/Material/Finish Design and Product Development. My strong organization and communication skills have positioned me to expand my experience beyond design into brand product collection coordination and merchandising. I have traveled globally for trend and market research which has lead to increased sales in local and international markets. I have worked closely with Asia manufacturers to develop the high quality products and traveled up to four times a year overseas to ensure success.

I share my time between Santa Cruz California and North Lake Tahoe. I am looking for opportunities with companies who's products and mission statement are something that I truly believe in. I am invested in the company that I work for and take pride in being a part of a productive team.