Bike

Snow

Surf

Camping

Hiking

Trail building

I am an innovative and energetic leader with a proven track record of breakthrough product development, including being a self-contributor who holds patents. I have provided successful leadership of large multi-functional, multi-national global teams in both B2B and B2C environments and have been commended for successfully approaching everything in life with a hunger to learn and desire to innovate.
Successes Include: 
• Building business and products from the ground up 
• Securing product adaptations that capture sales from the competition 
• Planning, implementing and managing strategic growth initiatives 
• Gaining strong relationships with internal and external publics 
• Developing effective go-to-market strategies

On top of this, I have a passion for the outdoors and spend time away from work mountain biking, whitewater kayaking and snowboarding. If not in the office, you will find me outside!

KEY RESPONSIBILITIES: Charged with re-energizing company’s growth; responsible for research programs, marketing plan creation, product road map development, product design and engineering, and all aspects of commercialization.
KEY ACCOMPLISHMENTS: 
- Delivered sales growth of $16M over three years
- Reorganized marketing and engineering groups to unified product development team
- Put focus on team training
- Took company from launching five off-the-shelf products per year to 30 products launches in 2019
- Initiated consumer use research programs
- Populated product road map with five year plan
- Significantly grew eCommerce sales
- Established marketing as key to company sales
- Developed and patented revolutionary new nozzle grip branded as RelaxGrip™; marketed to the position of #1 nozzle in North America


VICE PRESIDENT of MARKETING & ENGINEERING

Online business that sells professional-grade cleaning products
KEY RESPONSIBILITIES: Founded business with experienced online retailer as partner; design, engineering and testing of all products sold by Cedar Creek.
KEY ACCOMPLISHMENTS:
* Designed each product in 40+ item portfolio and oversaw all phases of engineering and sourcing
* Gained utility patent for design of Fluid Bucketless Mopping System
* Created all marketing materials for business from positioning to messaging and website development


PRESIDENT/FOUNDER

KEY RESPONSIBILITIES: Established marketing as a function within the region; remotely managed four direct report
product managers (two in Mexico, two in Brazil) and seven indirect report channel managers (one each in Mexico, Colombia, Puerto Rico, Brazil, Chile, Costa Rica).
KEY ACCOMPLISHMENTS:
* Managed from Virginia through daily calls and bi-weekly travel to the region, all while learning
Spanish and Portuguese
* Established and grew Rubbermaid brand in the region
* Conducted consumer research to guide regionally adapted products
* Established pricing across all areas of the region, directed all A&P activities, development and implementation of annual Integrated Marketing Plan (IMP) and budget
* Grew Latin America sales from $20M to $60M in three years

DIRECTOR OF MARKETING - LATIN AMERICA

KEY RESPONSIBILITIES: Seven direct and 20 indirect reports spread across five continents; delivered annual top and bottom line numbers to budget; full P&L responsibility for $175M+ global business; creation and implementation
of rolling 18-month Integrated Marketing Plan (IMP); monthly reporting to organization leadership, bi-annual
reporting to group president.
KEY ACCOMPLISHMENTS:
* Maintained rolling three-year balanced product road map with target to attain number one market
position within each core category- Attained #1 in 3 of 5
* Grew category sales from $103M to $175M, in a recession
* Balanced branded and private label business within cleaning category
* Team launched between 30 and 120 new products every year, driving greater than 25% new
product vitality
* Grew team members for advancement
* Led B2B and B2C commercialization of new product launches
* Developed and maintained relationships with key distributor owners and retail buyers alongside
sales organization
* Turned cleaning from task to science driving $23.6M growth

GLOBAL BUSINESS TEAM LEADER/ GLOBAL MARKETING DIRECTOR

KEY RESPONSIBILITIES: Cradle to grave ownership of all products within assigned product categories; product pricing
and positioning; product placement and differentiation
KEY ACCOMPLISHMENTS:
* Developed/launched series of microsites and online training modules that became standard for all
subsequent Rubbermaid launches.
* Developed revolutionary WaveBrake(TM) Mopping System based in deep consumer insights. Grew
sales from $40M to $60M and improved margin from 12.5% to 29%
* Two time Product Manager of the Year for Newell-Rubbermaid

SENIOR PRODUCT MANAGER

Cleaning chemical manufacturer
KEY RESPONSIBILITIES: Developed, launched and managed line of cleaning chemicals for The Home Depot
KEY ACCOMPLISHMENTS:
* Gained in-depth product knowledge of chemicals, uses and negative interactions
* Provided product training for 80-person direct sales force
* Lead trainer at Home Depot employee annual regional events
* Developed, launched and grew a new line of 200 commercial cleaning products from $0 to $100M
in three years, meeting all internal and external company objectives.
* Acuity Corporation Chairman's Award winner


TECHNOLOGY TOOLBOX
Proficient in all Microsoft Office Suite applications for Windows and Mac (Excel, Word, PowerPoint, Project and Access), Adobe
Photoshop. Experience using Adobe InDesign, Filemaker Pro. Very comfortable and quick learner with all types of technology.


COMMUNITY OUTREACH AND INVOLVEMENT
* Mountain Bike Trail Development: Lead efforts to build mountain bike trails in the area through
grassroots fundraising and leading volunteer group of 300+ members.

https://www.youtube.com/watch?v=9pyp2gRzOlU&list=PLOFVF_xB6wqs18ukJCWW9y76wo323cC_X&index=2

* Involved in NICA scholastic youth mountain bike program to help get kids on bikes. Working with local Va. And WV chapters to develop venue for racing and training
* Volunteer with WATTS (Winchester Area Temporary Thermal Shelter) for area homeless
* Board member with Cacapon Resort State Park Foundation

PRODUCT MARKETING MANAGER

Find out detailed information about Mark Hoyle,  in WINCHESTER, VA

Mark Hoyle: in WINCHESTER, VA

Mark Hoyle

Melnor

Cedar Creek Cleaning Products, LLC

Rubbermaid Commercial Products

Rubbermaid Commercial Products

Rubbermaid Commercial Products

Zep Manufacturing

North Carolina State University