BFA in Advertising, background in Graphic Design

Bike

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Triathlon

Health & Fitness

Creative / Art Director

Creating all digital assets for social media.

Contributed to reaching over 10K followers on social media and growing– starting with grassroots marketing to becoming a non-profit organization.

Designing and sourcing all merchandise related to the brand to bring in revenue– race kits for the LA Marathon, tees, pins, stickers.

Working closely with brands to conceptualize and execute special events, always looking for new opportunities– Nike, Red Bull, Rob Dyrdek, Wings For Life.

Featured in Runner’s World Magazine and LA Mag.

Highly involved in the startup phases of an upcoming race, to bring a community together to celebrate the love for our city, Los Angeles.

Helped develop the overall look and launch of our website.

Created the identity and led the launch of a new Juniors clothing line by possessing a strong understanding of the market and having prior brand
experience.

Leading the day-to-day operations and managed a team of designers, pattern makers, and sample makers while actively opening new business accounts
nationwide as Head Designer.

Collaborating with retail buyers and fashion coordinators through all phases of product development to ensure inspirations and expectations are met and
delivered within development calendar.

Producing artwork for screen print and sublimation based on trend and fashion forecast.

Implementing budgets, sourced domestic and imported raw materials, and negotiated competitive rates with third-party vendors resulting in a 10% margins
increase from improving operational efficiency.

Conducting sales meetings and worked directly with buyers to review bestsellers and forecast upcoming trends for the market.

Fashion Designer / Sales Coordinator

Designed seasonal catalogs, Black Friday promotional booklets, and online lookbooks while managing press checks for 1,000,000+ printed copies.

Conceptualized and managed the art direction of large-scale print, store-front design, in-store marketing campaigns, and seasonal fashion shows from
development to implementation.

Developed and launched new fragrance, accessories, and denim line with responsibilities that included creating logo, product design, packaging, store
signage, banners, and printed collateral for product launch.

Oversaw in-studio product photography and coordinated off-site photoshoots for catalogs and lookbooks with responsibilities that included managing a
team of photographers and graphic designers, casting models, and scouting locations to ensure season apparel lines launch on time and within
specification.

Managed photo and video edits on all marketing collateral and collaborated with web designer to keep brand messaging cohesive on print and web.

Partnered with brands, musicians, and athletes to plan and coordinate promotional meet-and-greet events.

Graphic Designer

Find out detailed information about Jennifer Kye, Creative / Art Director in Rowland Heights, CA

Jennifer Kye: Creative / Art Director in Rowland Heights, CA

Jennifer Kye

BLACKLIST LA

Haute Brand INC.

Tilly’s Corporate Offices

Art Center College of Design