Golf

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Yoga

Apparel

Accessories

Sports / athletics 
footwear

Equipment - wholesale

PERSONAL SUMMARY
I thrive in marketing and communications roles where I can utilize my creativity to gain mindshare — attracting and engaging my target audience. My strongest talent centers around constructing and executing campaigns that generate high-quality leads and conversions for my sales force — and new revenue for the company. I have increased click-through and conversion rates in every marketing role I have held in my career.


-Promoted from Marketing Manager role, where we realized a 38% YOY increase in  leads as a result of new lead generation and nurturing strategies and campaign execution.

-Project managed ideation, strategy and execution of all online marketing campaigns, including e-mail, paid/owned media, SEO/SEM, social, blog and PPC. Responsible for all lead generation and nurturing tactics, in conjunction with sales org initiatives.

-In Account Executive role, developed and set the strategic direction and sales planning required to establish a new business pipeline and realize revenue growth of 14% YOY. Grew all key metrics consistently, resulting in sustained account growth and retention for six straight quarters.

-Successfully managed the day-to-day business of our strategic clients. Responsible for internal planning and strategy development, all deliverables, optimization, reporting functions and full sales cycle customer service and troubleshooting. 

-Promoted from Account Manager, conducting extensive daily outreach to T1-3 prospects in order to evaluate needs or pain points and leverage Evox’s solutions to alleviate that specific challenge, in a consultative approach. 

-Promoted from Sales Operations Manager and Salesforce Administrator role. Continually improved processes and procedures, implemented more efficient workflows within our fundamental CRM system. Ran all sales reporting functions in CRM system for the department, measuring all key performance metrics.

Marketing Manager-Account Executive

Project managed and executed all online marketing + social media campaigns, resulting in 15% lift in click-rate of targeted audience.

Online Marketing Coordinator

-Conceptualized, built and managed all facets of direct marketing campaigns producing new streams of e-commerce revenue.

-Created all digital content for online marketing collateral, promotional materials, advertisements, social media platforms, sales presentations and web properties for IMS Trading’s portfolio of brands. 

-Built a comprehensive social media platform from the ground up, including the creation of a new Facebook page for Cleanlogic that saw growth of over 1,000 followers in a nine-month period.

Marketing Communications Manager

-Led all internal sales and digital marketing initiatives while implementing improved processes that resulted in continual revenue growth for start-up apparel business.

-As a result of daily sales calls and digital marketing campaigns targeting strategic retail accounts, company increased new revenue growth 12% year-over-year.

Account Manager

-Provided exceptional account service and pre/post sales support to client base, enhancing account growth of the Diesel Footwear business 8% year-over-year. 

-Oversaw every step of the sales cycle, including processing and inputting sales orders and future buys, obtaining credit approval, purchasing, inventory management and allocation, distribution, and customer service.

Client Account Rep

-Cultivated strong relationships with our two largest key accounts, Golfsmith International and Dicks Sporting Goods, both of which represented multi-million dollar revenue streams, in addition to 100+ on-course and off-course retail accounts. 

-Generated key account revenue growth of 5-8% quarter over quarter, leading all members of the account team.

Key Account Manager

Find out detailed information about Dave Grenley,  in Santa Monica, CA

Dave Grenley: in Santa Monica, CA

Dave Grenley

Evox Images

Santa Monica College

IMS

SU RIOT

Global Brand Marketing Inc

Callaway Golf - Footwear Division

University of Oregon