Yannis Christensen

Yannis Christensen

Sales / Marketing

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Summary

I taught myself how to skateboard when I was 13, eager to learn this new skill after seeing a kid in my
neighborhood perform a skateboard trick. After teaching myself as many tricks as I could learn, I then strove
to perform these tricks with skill and finesse.
As I grew into a teenager, it became evident, that this sport was not just something I would do for a few years,
and grow tired of. I loved the challenge of the sport and became obsessed with learning and mastering every
skill & trick, simultaneously immersing myself in the subculture. I started skateboarding for the sport of it, but
in time, it became my main point of interest. This interest became a lifestyle, and this lifestyle grew into a
career-path.
When I turned 18, I got my first job working in retail sales at a skate-shop in Colorado, where I spent most
of my childhood. For the next 6 years, I worked at this job, and then a few others like it, learning everything
there was to know about retail sales.
During this critical growing period, I learned many skills and gained a lot of experience in the retail sales
sector of the Action Sports Industry. These new tools would provide me with an education and extensive
understanding of how a brick and mortar skateboard store functions.
When I felt like I had exhausted all there was to learn about this area of the skate market, I moved into
the wholesale sales sector, and learned the manufacturer's side of the business. This provided me with the
opportunity to learn everything else that I needed to know, in order to have a full understanding of the Action
Sports Industry.
This is where I would spend most of my adult career utilizing most of my skills and experience as a skateboarder
along with my vast experience as a Wholesale Sales Rep. for many of the top brands in the Industry.
When I felt as though I knew enough about the business as I could possibly learn, I partnered up with a longtime
childhood friend and we started our own wholesale skateboard manufacturing company. This opportunity
provided me with a complete understanding of how business works, The functions and the role it plays within
the industry, and would help to establish many close business relationships, that remain active today.

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