Bike

Outdoor

Snow

Conversational in spanish and avid south american travel/adventurer

Adventure motorcycle touring.

Custom furniture design and woodworking

Sales Analyst

Product and Planning Manager with 15+ years of experience driving growth of specialty outdoor consumer products. Accomplished in developing and implementing tools and process leading to gains in key business metrics such as Sales, Margin, Turn ROI, Fulfillment, and Market Share. Proven track record of successes at multiple world class organizations.  Extensive skills in project management and leading cross divisional teams.  

•	Managed sales and inventory planning and reporting for multiple leading brands in the Outdoor Industry.  
•	Developed new processes and tools for reporting sales and inventory commitment for both retail customers as well as brands represented by the Waypoint Sales agency. 
•	Identified opportunities to maximize sell thru by improving reporting and analytical efficiency, allowing faster and more accurate responses to sales demand.   
•	Forecasted seasonal customer demand by product and made inventory commitments to support sales goals and maximize return in inventory investment. 

•	Created sales, inventory, and product assortment plans and tools to achieve Exofficio’s key metrics of Sales, Margin,Turn and SKU productivity. 
•	Executed above plans by accurately forecasting Exofficio’s product assortment, coordinating PO’s with suppliers, managing obsolete inventory, and teaming with Sales/Marketing and Production groups to maximize potential of existing inventory. 
•	Created new highly effective analytical and planning tools to better plan future business and accurately respond to current business.
•	Led the Product Development team in pre-season planning processes to better identify product assortment opportunities and maximize Exofficio’s return on investment.  
•	Conducted sales, trend, and market competition analysis.  Used this internal and externa information to set assortment strategies and adjust SKU count to maximize productivity.
•	Developed an assortment of highly profitable Exoffico private labeled accessories.  Coordinated and negotiated with suppli

Merchandiser and Inventory Planner	

•	Researchead market trends and product opportunities for 9 different product categories in order to develop new and revised collections and style assortments. Analysed and forecasted financial impact of proposed product strategies. 
•	Defined and communicated the assortment vision to Product Development teams.  Planed assortment strategies and initiated new product programs through written product and project briefs. 
•	Managed project timelines and project teams to ensure successful product launches. 
•	Set product pricing levels to ensure maximum financial return after negotiating and approving costs from factory suppliers.  
•	Launched and promoted new products through sales team training, and development of merchandizing tools.
•	Created product magangement tools to monitor financial performance; define new products, and manage product development.  


Product Line/Product Development Manager

•	Managed inventory purchasing, receipt flow, and in-stock levels of all bicycle, Nordic Ski and related accessory products throughout REI’s 90+ retail locations nation wide.  
•	Created and nurtured excellent vendor and supplier relationships/partnerships to guarantee the best possible service, delivery, and financial performance of REI’s cycling division.  
•	Drove unprecedented growth in the cycling categories by identifying trends and opportunities and taking action through new product acquisition and inventory investment.  
•	Increased key performance indicators of Sales, Margin, Turn and In-stock through detailed planning, forecasting, and coordination of inventory strategy. 
•	Streamlined REI’s operational and distribution channels by working directly with manufacturers in Asia and coordinated direct importation of product.  
•	Coordinated the development, design, and delivery of new bicycle accessory products.  


Inventory Analyst	

•	Analyzed business profitability, SKU productivity, and pricing; and unit sales potential. 
•	Generated new product briefs for designers based on consumer feedback, competitor analysis, and market opportunities.  
•	Maximized profitability by implementing new pricing strategy for leather goods.  
•	Designed and sourced new packaging materials for apparel and accessory products.


Product Management Intern	

•	Managed sales of cycling apparel for the Eastern U.S. Region.  
•	Increased sales through regular dealer contact and by providing sales reps with product samples, new product information/training and sales leads.  
•	Improved order turn around time and thru put by redesigning the order process for maximum efficiency.  
•	Launched aggressive public relations campaign as part of Bellwether’s marketing strategy. 
•	Implemented new communications vehicles to increase partnerships with sales team and dealers. 
•	Developed training and POP materials to educate customers and sales team on product features/benefits.   


Regional Sales/Account Manager

•	Functioned as a technical resource and product trainer for all sporting specific apparel and hardgoods. 
•	Researched and responded to concerns regarding L.L. Bean’s complete line of outdoor equipment.  
•	Consulted with Product Development and Quality teams to maintain product standards and design improvements.  


Product Specialist, Sporting Goods	

Find out detailed information about Lane Wilkinson, Sales Analyst in Seattle, WA

Lane Wilkinson: Sales Analyst in Seattle, WA

Lane Wilkinson

Waypoint Outdoor

ExOfficio

Classic Accessories

REI (Recreational Equipment Inc)

Harley-Davidson Motor Co.

Bellwether Inc.

L.L.Bean

Williams College/Mystic Seaport Maritime Studies

University Of Washington

Colby College

Centro Bilingual,