Bike

Lifestyle

Moto & Powersports

Outdoor

Skate

Surf

Video editing

Yoga

Kayaking

Rock climbing

Running

Snowboarding

Surfing

Wakeboarding

Mtn biking

Motocross

Training

Health & wellness

Cross-fit

Life coach

Community support - youth sports

Ama advisory board nominee (2012) and most importantly family.

Marketing Communications Director

An intuitive strategist with a creative perspective who understands authentic consumer engagement across the action sports, power sports and consumer products marketplaces. 

Over 15-years successfully leading global marketing, branding and communications strategies while exceeding revenue objectives across multiple-product categories with Fortune 500 companies. 

Professional Aptitude:
-Global Marketing and Brand Strategy 
-Brand and New Product Launches
-Product Segmentation and Positioning
-Digital, Website and Social Media Strategy 
-Media Relations and Corporate Communications
-Athlete, Influencer and Experiential Development
-P&L and Budget Management


Led marketing and product development strategies for a $1.5B subsidiary of $14B Textron, Inc.
•Brand re-launch and integration of new messaging ideologies/activations across all consumer touch points: digital, website, social media, video, advertising, PR, events, collateral & sponsorships.
•Developed Go-To-Market strategies & product launch activations that exceeded revenue goals by $40M.
•Launched new power-sports product category and exceeded market-share objectives by 15%.
•Led Textron Off-Road brand identification change & consulted SLT on Arctic Cat acquisition. 
•Comprehensive E-Z-GO PTV brand restructure with integration of new messaging & product positioning.
•Guided media activations that secured “Best in Class UTV” recognition by endemic publications at launch.
•Directed product roadmap strategies and implement multi-year business plans as defined by SBR.
•Managed $12M budget, external creative/media & digital/social agencies, and in-house marketing team.

Director of Marketing & Strategy - Consumer

Directed the global product marketing and branding strategies for the $1.1B division of Otter Products, Inc. 
•Created Go-To-Market strategies and product launch activations that exceeded revenue goals of $75M.
•Comprehensive brand strategy overhaul resulting in record market-share attainment of 25%.
•Developed an authentic brand DNA strategy with aligned KPI objectives that created global differentiation. 
•Implemented brand integration and creative alignment across content, website, channel partners, social media and PR that drove product-line sales by 35%.
•Lead positioning analysis for product segmentation, price-point evaluation and differential-advantage confirmation supporting defined product lifecycle strategies for a $175M product-line.
•Collaborated with PM’s and PLM’s on product launch activations and targeted messaging strategies.
•Presented quarterly activation recaps to executive leadership team and global distributors.
•Managed $6M budget, external creative agencies.

Director of Brand & Product Marketing

Led the global marketing & content strategies for a $200M brand across multiple-product categories.
•Implemented GTM and product launch activations that supported revenue growth from $50M to $200M.
•Launched new brand collaborations with integrated campaigns that exceeded sales by 30%.
•Developed cross-functional corporate content strategies: website, social media, events, retail & PR.
•Brand advocate & corporate media spokesperson. Delivered brand presentations at corporate meetings.
•Led co-lab integration & promotional partnerships that increased brand awareness and drove retail sales with: Go Pro, Honda, Kawasaki, New Era, Oakley, Red Bull and Toyota.
•Managed $5M budget, P&L’s, directed external creative agency and managed in-house marketing team.
•Received 10-year Distinguished Service Award for outstanding contributions.


Marketing Communications Director / Territory Manager

Guided product planning projects to ensure alignment with product roadmaps, trend identification and revenue expectations for the US marketplace. 
-Led new corporate strategies, market research, competitive analysis & positioning projects. 
-Managed annual planning budgets, sales analytics and product training with cross-functional teams. 
-Spearheaded focus groups and research projects at key industry events to drive future roadmaps.

Product Planning Strategist

Successfully managed the Marketing & PR initiatives of the Accessories Division for one of the largest motorcycle manufacturers in the world. 
-Responsible for divisional marketing strategies and product launch roadmaps. 
-Led cross-functional teams to execute on programs that contributed significant sales growth and increased OEM market share. 
-Received the "President's Team Achievement Award" for outstanding performance.

Accessories Marketing & PR Manager

Managed territory sales in the Los Angeles Region and consistently exceeded quota. 
-Provided sales analysis tracking reports and implemented revenue-producing sales initiatives. 
-A graduate of the initial Toyota Management Trainee program. 
-Promoted to District Parts Manager. Managed OEM sales objectives within an assigned territory. 
-Promoted to District Manager. Led sales programs and vehicle allocations across two different territories while consistently exceeding objectives. 
-Received the Los Angeles Region's "Top Performer Award" in 1993.

District Manager / District Parts Manager

Find out detailed information about Warren Johnson, Marketing Communications Director in Irvine, CA

Warren Johnson: Marketing Communications Director in Irvine, CA

Warren Johnson

EVS Sports

Textron Specialized Vehicles

LifeProof

Fox Head, Inc.

Yamaha Motor Corporation, USA

Kawasaki Motors Corp., U.S.A.

Toyota

Loyola Marymount University

Kellogg School of Management