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Product Innovation & Resource Manager

I am a self-motivated product leader with an ambition to deliver new and exciting products. I have extensive knowledge and experience to lead and inspire, but still open to new and exciting ideas to grow. I surf, ride MX and skate (all not well, but love it) and love to design/develop/manage cool products.

-	Identified and secured new Licensing Partnerships to double our portfolio of strategically licensed properties
-	Created new and innovative accessories programs that are now commercialized and sold in the US, Canada and Mexico
-	Managed both domestic and international cross-functional teams: Design, Engineering, Operations, Test Labs & production factories
-	Managed entire product set-up for hundreds of products 
-	Managed all new product development from concept through commercialization resulting in sales over 15% of entire company
-	Managed Roadmap for product lines and collaborate with CFTs
-      Initiated several patent pending innovations to secure new shelf-space

-	Research, introduce and develop new licensing or collaboration partnerships to help extend our market reach
-	Design and develop proprietary/unique/licensed products/concepts with style and function for many different accounts
-	Inspirational leader driving new design and innovative development with product developers and designers with concise direction
-	Strong analytical skills which improve cost structures, timelines, product quality and overall performance
-	Strong knowledge of design/apparel/manufacturing/sourcing for many different types of soft-goods/hard-goods
-	Provide leadership to Teams to help entire organization grow


Director, Product Development

BELL is a leader in fashionable car accessories, such as seat covers and steering wheel covers (soft-goods and hard-goods)
• Designed/sourced products to gain NEW shelf-space with Walmart Canada, Canadian Tire, TARGET and Walmart
• My new product line help secure NEW shelf-space with the military channel because of innovation and creativity
• Proactively design and develop several lines of fashion/function accessories to support the BELL brand
• Manage design, development, fitment, sourcing, pricing, scheduling, testing & attend account line reviews
• Strong analytical skills to improve cost structures, timelines, product quality assurance and overall performance
• Strong knowledge of design/apparel/manufacturing/sourcing for many categories (cut-and-sew, printables, etc.)
• Manage line-lists to keep current for sales, web-site, account presentations, catalogs, and trade-shows
• Design/develop several Private Brand lines of soft-goods/hard-goods for national (Walmart) and auto chains
• Manage direction for presentations and attend account line reviews to deliver brand/product/pricing strategies
• Plan and track development schedules to ensure achievement of company sales goals, budgets and timelines
• Inspire and lead the Team with innovative products and thinking…pushing the limits and challenging the norm
• Manage licensing set-up, negotiations, agreement and full brand assurance submissions and approvals
• Developed, launched & grew several new brands, such as BELL Auto Racing™, Shaggy™ and Value-Line™
• Manage cost structures and details of all products to meet P&L goals, product strategy and consumer needs/wants
• Multiple trips annually to overseas partners to ensure continuous cost improvements and flow of new products
• Able to manage multiple projects, across several categories, within required timelines and requirements
• Discovered and sourced several new materials/fabrics which introduced several new lines of products/categories

Director of Product Development

Infantino is an industry leader of juvenile products, pre-school, accessories, toys and puzzles.
• Managed development, sourcing, pricing, scheduling, testing and overall product compliance (toys/accessories)
• Strong analytical skills to improve cost structures, timelines, safety/testing and vendor relationships
• Strong knowledge of manufacturing/sourcing while training and advising CFT’s for company success
• Manage line list to keep current/accurate and also styles, product spec’s, packaging spec’s, UPC’s and GTIN’s
• Improved visibility of milestones for all projects to keep all departments on schedule per updated form
• Managed sourcing, development, certification and launch of new pre-school line for TARGET
• Licensing expert for entire brand assurance/approvals with all DTR and branded products (soft and hard goods)
• Daily communications directly with overseas suppliers for new product design/development
• Multiple trips to visit overseas partners for cost negotiations, quality assurance and for searching new materials

Sr. Product Manager

Pony Express was a leading designer of Halloween costumes and many seasonal product lines
• Manage all packaging and product (from concept to delivery), fittings, timelines, testing and certifications
• Regular travel to international vendors/factories to develop, design, discover, research and QC products
• Ensure timely delivery of all sales/marketing collateral by closely managing all project phases
• Manage and improve factory communications through well documented/specific sourcing/tech packets
• Work closely with Sales, Design and Operations for smooth commercialization of several different product lines
• Introduced new products/categories to grow the Halloween collection and other “seasonal” categories

Product/Sourcing Manager

Variflex was the innovator of printed skateboard decks, trampolines, in-line skates and bicycle parts and accessories
• Managed the entire catalog and web-site product information to maximize sales and improve presence
• Provided cost sheets and perform cost/inventory analysis for Operations and the Sales department
• Managed key account sales calls to grow top-line dollars while managing the contribution margins/COGS
• Managed daily communications with overseas suppliers for design/development/safety of different categories
• Created several new SKU/product types to win new business with Toys ‘R’ Us by innovating

Product Manager

Axius was the leader in fashionable automotive accessories, such as seat covers, steering wheel covers and organization
• Managed all product timelines for new branded products and SMU’s
• Communicated daily with overseas vendors to design, develop and source many different products
• Managed all product specifications and launch schedules while working with Operations, Sales and Design
• Managed entire P&L for new and existing products to cost effectively manage my business categories
• Introduced several new product designs to gain new placement with several accounts
• Licensing management with brand assurance submissions, approvals and production samples

Find out detailed information about Ken Krankkala, Product Innovation & Resource Manager in Phoenix, AZ

Ken Krankkala: Product Innovation & Resource Manager in Phoenix, AZ

Ken Krankkala

Remington

Ennovate Products

BELL Automotive Products, Inc.

Infantino, LLC a Step2 family company

Pony Express Creations

Variflex, Inc. – now Bravo Sports

Axius (now Auto-Expressions with Kraco)

Cal State San Marcos

Dos Pueblos High School