Lifestyle

Music

Outdoor

Snow

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Travel

Surfing

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Biking

Living a healthy lifestyle

Enjoying the outdoors (skiing

Camping)

Volunteering.

Results-driven marketing and communications professional with 10 years experience executing PR, integrated marketing, social media and influencer activities for award-winning consumer brands and enterprise technology companies.

•	Developed client communications plans including strategy development, content programming, community management, employee activation, influencer programs, campaign execution, analytics and reporting.
•	Developed brand narrative, editorial framework, paid media recommendation and content strategies for B2C and enterprise technology clients.
•	Lead execution of ideation sessions, including moderating and brief creation for strategy, creative, paid media, planning, and account teams.
•	Collaborated with agency specialty groups including account teams, analytics and creative department to ensure that projects are leveraging new and emerging platforms and technologies.
•	Managed project budgets, staffing, and revenue forecasts for multiple accounts.
•	Day-to-day client lead providing strategic counsel while managing stakeholder expectations. 
•	Managed projects and internal teams effectively ensuring quality deliverables met strict deadlines.

Account Supervisor

•	Lead global public relations and marketing communications for SPOT brand. 
•	Launched SPOT Connect, the world’s first Satellite Messenger for iPhone and Android mobile devices.
•	Created and maintained meaningful relationships with key press and analysts.
•	Developed and executed regional and national PR campaigns growing brand awareness and sales.
•	Planed and implemented new product launch strategies for CE and outdoor industry markets.
•	Managed outside PR and advertising teams ensuring proper messaging, positioning and targets are met.
•	Prepared and distributed press releases, fact sheets, talking points, etc. to diverse media outlets.  
•	Developed creative content for traditional and social media including print, web, Facebook and Twitter.
•	Planed and executed corporate events including trade shows, press conferences and retail promotions.
•	Coordinated with cross-functional teams on customer marketing programs and product development.
•	Managed brand ambassador team consisting of 10+ personalities overseeing training and deliverables.
•	Built teamwork between departments and top management to meet customer needs.
•	Developed crisis communications plans and implementation strategies.  
•	Co-managed corporate sponsorship programs including NASCAR and Baja 1000. 
•	Developed branding campaigns including SPOT Rescue Alerts and Prepare Yourself safety initiative.

PR Manager

•	Developed year-round marketing efforts to grow and maintain profitability of resort and profit centers. 
•	Strategically managed resort and event related advertising via print, radio, online and TV media outlets.
•	Developed and distributed brand message via press releases, print, web and weekly e-newsletters.
•	Procured corporate and event sponsors and partnerships including Coors Brewing and local businesses.  
•	Participated in planning and placing the annual Marketing Plan and departmental budget.
•	Developed promotions and events for community and non-profits driving awareness and fund raising. 
•	Planned and executed annual events including Art, Wine& Music Festival, Summer Concert Series and 
Squaw Valley Film Festival growing participation and revenue by up to 50%.

Marketing Manager

•	Managed all A/R matters including invoicing, collections, accounting and general ledger reconciliation.
•	Decreased A/R balance by 65% in one year, with 80% average collection within net 30 days.
•	Performed yearly concession audits maintaining a rent history database. 
•	Reconciled all ticket redemption programs and prepared annual summary reports.

Accounts Receivables Manager

•	Developed financial partnerships with business owners providing commercial equipment leasing through national funding sources such as Advanta Business Services and GE Capital.
•	Responsible for sales and account management meeting monthly sales quotas.

National Account Manager

Find out detailed information about Derek Moore,  in Goleta, CA

Derek Moore: in Goleta, CA

Derek Moore

Edelman

Globalstar, DBA SPOT GPS Messenger

Squaw Valley Ski Corporation

Squaw Valley Ski Corporation

Preferred Capital Corporation

California State University, Chico

California State University, Chico