Self motivated and reliable marketing professional with the following strengths:
• Expert sourcing and negotiating knowledge, as well as production management
• Excels at analyzing target audiences to build and implement yearly digital and traditional media plans
• Foster relationships with internal team members, as well as with clients, outside agencies and vendors that is essential to accomplishing company goals.
• Proficient knowledge of Adobe Creative Suite, DAM management, and project management software such as Aprimo, Netsuite and Full Circle. Proficient in all aspects of Microsoft Office, and PC/MAC systems.
• Ability to Utilize both Google Analytics and Adobe Omniture to Analyze Digital Campaigns for success based on KPIs
• Proficient knowledge of marketing strategies and channels for apparel action sports and retail industries.