Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Account Executive

Self motivated and reliable marketing professional with the following strengths:
• Expert sourcing and negotiating knowledge, as well as production management
• Excels at analyzing target audiences to build and implement yearly digital and traditional media plans
• Foster relationships with internal team members, as well as with clients, outside agencies and vendors that is essential to accomplishing company goals. 
• Proficient knowledge of Adobe Creative Suite, DAM management, and project management software such as Aprimo, Netsuite and Full Circle. Proficient in all aspects of Microsoft Office, and PC/MAC systems. 
• Ability to Utilize both Google Analytics and Adobe Omniture to Analyze Digital Campaigns for success based on KPIs
• Proficient knowledge of marketing strategies and channels for apparel action sports and retail industries. 


-Foster relationships with clients and internal teams to provide optimal service to existing and new clients.
-Work with client and internal teams to develop and implement customized digital and traditional media plans across multiple verticals
-Maintain all campaign aspects including attending client meetings, presenting report metrics to the client and optimize individual campaigns in order to successfully reach campaign goals.
-Setup and lead campaign pitch and briefing meetings.  
-Responsible for trafficking creative, UTM creation, and campaign monitoring for accuracy
-Utilize Adobe Omniture and Google Analytics to Evaluate campaign Success
-Required to provide extensive monthly, quarterly and yearly reporting and analysis of digital and traditional campaign success based on KPIs as established by client


-Develops and succesfully executes marketing communication materials related to more than 50 campuses across the U.S., including student collateral materials, on-premise promotional materials, corporate outreach materials and high school recruitment materials. 
-Builds positive relationships with internal departments, clients, vendors and creative agencies to establish objectives and oversee the project throughout its lifecycle.
-Responsible for managing DAM, video and photo assets, and online purchasing site.
-Successfully traffics and manages print collateral including interfacing with in-house design teams and outside agencies as well as coordinating all legal, compliance and management approvals. 
-Responsible for inventory management including analyzing weekly inventory reports to determine back order status.  Required to RFP for print and promotional orders, create and generate purchase orders for approved orders.
-Reviewed content for branding, accuracy and compliance.

Marketing Manager

-Communicate with clients in order to effectively lead and manage all fulfillment jobs, including overseeing pack outs and shipping, as well as booking freight shipments.
-Project manages all production and sourcing for marketing and promotional jobs including but not limited to product sourcing, vendor selection, price negotiating, maintaining accurate profit margins, presentation building, client updates, production management and logistics.
-Responsible for all vendor management and price negotiations for promotional products, as well as POP fixtures and materials for all clients across several industry sectors.
-Manages all working art files, as well as maintenance and updates in Adobe CC.
-Performs graphic design and layouts as needed.
-Creates and outputs all purchase orders, sales orders, and invoices for accounting.


Freelance Sourcing and Production Consulting

-Responsible for day-to-day marketing tasks including overseeing the marketing and advertising budgets, monthly ad placements in 10+ publications, as well as managing website and online presence, and insuring brand marketing was intact across all channels.
-Responsible for analyzing marketing channels and determining the best methods to reach the goal market through print and tradeshow representation.
-Catalogue/photo-shoot casting, as well as preparation for all photo-shoot logistics including line prep and studio/catering booking. 
-Worked on pagination for catalog as well as color placement/merchandising for product within catalog.
-Responsible for all tradeshow management from selecting which shows to attend and ensuring the space is booked to booth logistics, setup/breakdown, as well as travel plans for all company employees and models attending.


Marketing Project Manager

-Responsible for managing all vendors as well as all purchasing and sourcing both international and domestic product for a wide variety of projects, including apparel promotions and large in-store retail displays for product launches in major stores such as Bloomingdales and Reiss.
-Remotely managed California-based employees to ensure productivity and time-management for company headquarters based in New York.  Additionally required regular travel to NY for meetings and events.
-Responsible for developing and executing production plans for clients, including but is not limited to making press checks, daily vendor visits, and tracking production.


Marketing Production Project Manager

-Responsible for all sourcing including, but not limited to printing and shipping supplies, including substrates and consumables, digital and offset printing, specialized materials for specific projects, apparel, promotional products and any other items needed for production. 
-Responsible in assisting the coordination of all production and logistics for all major and minor clientele including daily workflow and large distribution/shipping projects. 
-Responsible for submitting and tracking all purchase orders and maintaining all vendor relationships including account/net terms establishment and price negotiations.


Marketing Project Coordinator

• Responsible for daily office maintenance including but not limited to, answering phone, filing, communicating with vendors, placing po's, shipping samples for sales reps and celebrity gifting, updating PR on daily events.
• Attended and Coordinated trip to Miami Swim Show including travel plans, and assisted in Coordinating fashion show for Mercedes Benz Fashion Week.

Design Assistant

• Responsible for greeting all employees and visitors, and checking in the visitors.
• Responsible for accepting packages and mail, and distribution.

Front Desk Receptionist

-Responsible for assisting import production manager and domestic production manager.
-Responsible for placing purchase orders and tracking all international production for four divisions, including but not limited to data entry in AS400, communication with international vendors, freight bookings (air/sea), solving of production issues as they arise, and running weekly WIP reports.
-Assisted development department, involving sampling, and fit/design comments in Quest.


Production/Product Development Assistant       

Find out detailed information about Jenna White, Account Executive in Dana Point, CA

Jenna White: Account Executive in Dana Point, CA

Jenna White

US Interactive Media

Zenith Education Group

Due247/Axisource Promotions

Next Level Apparel

Print Media

Media Nation

Vitamin A Swimwear

Oakley

Rip Curl

Fashion Institute of Design & Merchandising

Northwood High School