Moto & Powersports

Mountain biking

Photography

Dirt bikes

GLOBAL BRAND DIRECTOR

A passionate professional with over 20 years experience operating and growing brands. I am a well-rounded brand expert with comprehensive knowledge managing product, sales and marketing departments. Able to adapt to changing business practices, industry trends and shifting consumer demands. Efficient at meeting deadlines with strong leadership that drives teams to top performance levels.

Please visit BrentHarden.com to take a look at my portfolio.

As Global Brand Director for Answer Racing at Tucker Rocky, I am responsible for planning and directing the execution of product, sales and marketing strategies
for the brand in order to achieve revenue and pro t goals for the company. It is my responsibility to source vendors, de ne and develop new products, create the Go To Market strategy and lead a team of designers, developers, marketers and salesmen. In my role I accept responsibility for full P&L statement of the brand.

Accomplishments
-Increased gross vertical margin from 35% to 58%.
-Complete overhaul of product line aimed at increasing margin and building more value into products.
-Grew international sales from $1.2M to $3M.
-Reduced overhead by over 20%.
-Made Answer Racing the only pro table brand in the apparel busniess unit after years of losses.
-Increased worldwide distributor sales from 4.2M to 6.4M

For over 6 years I owned a business called Thrive Motorsports Marketing. The focus was on motorsports marketing, PR and photography. I worked for clients such
as: BMW Motorrad, Husqvarna North America and Lucas Oils.

Accomplishments
-The successful media launch of the 2010 BMW G450X. The strategic repositioning of the bike from a thoroughbred racer, to that of a capable dual sport bike
yielded extremely positive reviews from members of the media.
-Successfully pitching stories to endemic and non endemic media for the Lucas Oil O Road Racing Series. Television coverage from KTLA, Telemundo, The Press
Enterprise and more.
-English speaking media relations liaison for Husqvarna's world wide press launch of the 2011 TC449 in Fano, Italy. Communicated the features and bene ts of Husqvarna's all new 450 motocross bike to English speaking journalists from the US and UK. (Hired on full time after the event)
-Freelance action and product photography.


OTHER   NOV 2004 - NOV 2012

OWNER

As Marketing Manager at EVS Sports, I was responsible for strategizing, implementing and delivering measurable marketing activities that yielded positive reach,
engagement and ROI for EVS Sports, a protective apparel company focused on the Motocross, Off Road, Street and Snow markets. During my tenure, sales of EVS
products increased 15%. The avenues in which I obtained positive growth for EVS Sports were through, social media (@evssports on Instagram and Facebook),
athlete endorsements, email marketing, advertising, event sponsorship, media relations and graphic design team management.

Accomplishments
-300% increase in e-commerce sales (40K to 120K).
-Increased website traffic by 200% through the use of social media and email marketing campaigns.
-Started and managed Instagram page and grew it to over 35K followers in under 2 years
-Implemented go-to-market strategy for 3 flagship products.
-Signed the most recognizable EVS athlete roster to date.

MARKETING MANAGER

Marketing Coordinator

Find out detailed information about Brent Harden, GLOBAL BRAND DIRECTOR 

Brent Harden: GLOBAL BRAND DIRECTOR

Brent Harden

TUCKER ROCKY

THRIVE MOTORSPORTS MARKETING

EVS SPORTS

Husqvarna Motorcycles North America