Bike

Lifestyle

Outdoor

Snow

Surf

Swim

Triathlon

Yoga

Health & Fitness

Running

Climbing

Cycling

Community

Family / friends

Travel – domestic & international

Outdoor sports - surfing / water sports

Snow sports

Philanthropy

Accomplished Sales and General Management executive with proven record of building and growing businesses, driving brands and inspiring and motivating people.  Achieved strong results driving sales and profit growth in both domestic and international markets. Extensive experience leading and integrating with people from diverse cultures and backgrounds. Reputation as a dedicated, fair and decisive leader with integrity and a strong focus on teamwork, mentor-ship, inclusiveness and executional excellence.

Business Planning and Strategy / Sales
•	Integral in positioning the subsidiary to regain Campagnolo’s premium position in the North American marketplace.
•	Successfully restructured North American distribution network that lead the company to follow suit globally.  The reorganization and consolidation of distributors resulted in stronger relationships with the result being more focus on the Campagnolo brand, stabilized pricing, stronger margins at wholesale and retail and stronger sales.  
•	Responsible for double-digit growth in 2011/2012 and 2013/2014 seasons and 9% growth in 2014/2015 despite a declining road cycling market.
•	Complete restructuring of pricing and fulfillment strategies to attract and procure more OEM business for NA marketplace that led to a 71% sales increase in component and wheels sales and a 39% sales increase in spare parts through the subsidiary. 
•	Created and launched the first aftermarket pricing guidelines in the company’s 80-year history.

Marketing / Design / Demand Creation
•	Introduced the ‘Revolution 11 Demo Tour’ in NA.  Success of this program led to global adoption.
•	Created and implemented the ‘Corretto Pro-Shop Demo Program’ to give consumers the opportunity to test ride Campagnolo products at stores that were fluent in the unique characteristics of Campagnolo products.  
•	Developed and implemented the Tech Rep Program to train the service and sales staff of distributors and retailers on the finer details of Campagnolo.  This lead to an enhanced understanding of the brand at retail which in turn strengthened demand and sales. 
•	Developed grassroots, low cost marketing initiatives to attract a younger demographic to the brand.  
•	Successful at gaining dealer acceptance that was integral to procuring more after-market and OEM spec with the many bicycle brands in NA. 
•	Strengthened customer relationships and partnerships with aftermarket 

General Manager / COO

Recruited to re-structure and resurrect the company after bankruptcy.  Zoot Sports became the global leader in Triathlon Apparel, including Swim, Cycle, Run Apparel, Wetsuits, Accessories and Footwear.

  Business Planning and Strategy / Sales

•	Implemented a temporary JV partnership with Nitches, Inc., while actively working with Board of Directors to make Zoot Sports a stand-alone brand.
•	Raised $1M in private equity investment and secured an additional $1.3M in financing.
•	Increased Zoot Sports retail distribution and average of 66% per annum for 83% revenue growth each year.
•	Increased product gross margin from 43% to 59%.
•	Recruited and built an independent sales rep force in North American and built a 19-person outside sales force. 
•	Implemented international distribution network that expanded the Zoot Sports brand reach beyond the USA to 21 countries and $1.5M in revenue.
•	Expanded company reach beyond independently owned sports specialty retail to larger national and regional chains, i.e., REI, Hudson Trail Outfitters, Paragon Sports, Bicycle Source, Retail Concepts / Sun and Ski Sports, Gazelle Sports, Runner Sports.

Marketing / Design / Demand Creation

•	Researched and recruited what was touted as the best product design and production team in the industry that quickly gained 40% market share.
•	Secured eight Trademarks (™) for technology names used by Zoot Sports that reached registered status (®).
•	Successfully launched a line of Triathlon Wetsuits that revolutionized the triathlon wetsuit market and brought wetsuits to a new level of pricing and profit dollars.  
•	Took Zoot Sports from a bankrupt, relatively unknown brand to the #1 Triathlon brand in less than three years.


Vice President / General Manager

Business Planning and Strategy  / Sales
•	Managed the working relationships and seasonal timelines of current customers using Nextec fabrics to ensure mutual success.
•	Introduced Nextec Applications technology to industry leaders in the Outdoor Apparel, Industrial/Protective, and Medical markets with the goal of procuring their business.
•	Procured 10 new accounts in North America resulting in $750K in initial new revenue:  Oakley,  Rip Curl, Quiksilver, Moonstone/Pacific Trial, Nike, REI Brand, Adidas USA, Arc’teryx, Browning, Columbia Sportswear.
•	Increased business in Australia and New Zealand from $70K in revenue to $300K in revenue.


Director of Business Development:  USA, Canada, Australia and New Zealand

Business Planning and Strategy / Sales   1997 - 2000
•	Promoted to take on the P&L responsibilities for $183M North American Division. 
•	Developed and structured the NA Sales and Management Teams to maximize performance.
•	Direct supervision of 5 Regional Sales Managers, 50 Account Managers and 25 Inside Customer Service Reps.
•	Development of NA business plan and implementation of strategy to ensure success.
•	Responsible for NAFTA compliance and product pricing for distribution in Canada.
•	Lead the sales team to the strongest growth of any company in our industry:  11% revenue growth and 15% bottom line growth in an industry that was down 11% (1998-1999).
•	Developed and implemented the most successful Authorized Retailer Program in the history of the company resulting in unprecedented sales and profit growth.  
•	Restructured Sales and Management Teams with a focus toward flat management and the ‘Team Approach,’ creating a leaner, more productive team and saving close to $1M on the expense line.
•	Developed a Sales Management and Customer/Dealer Service team that were touted as the best in the industry.

Marketing / Design / Demand

•	Launched the most innovative, revolutionary product introduced in our industry in the past decade resulting in a ‘Best Of’ Award from Popular Mechanics Magazine. 

West Coast Regional Sales Manager:
Business Planning and Strategy / Sales   1995 - 1997
•	Promoted to take on the P&L responsibilities for a $23M, 11-state region.
•	Managed 14 outside sales personnel including developing and maintaining protocol for efficient time management.
•	Highest regional revenue growth in the company, 24% and 17% respectively.
•	In a 12-month period, took our lowest profit territory (San Francisco Bay Area) from earning a 7.8% net margin to earning a company high of 33.4% net margin.
•	Developed and mentored a team of Account Managers that consistently exceeded their goals in a tough consolidating market.
•	Earned the Leadership Award for fiscal year 1997.


Account Manager – Southern California
Business Planning and Strategy / Sales   1993 - 1995
•	Hired to take on the P&L responsibilities for a $2.3M territory.
•	Grew 49%, the highest in the nation.
•	Forecasted sales, both short and long term. 
•	Developed strategies to enhance growth and profitability while anticipating changes in the marketplace.
•	Consistently led the nation in sales.
•	Reduced territory past-due A/R exposure from the highest in the country to the lowest.
•	Earned the Top Growth and Rookie of the Year Honors for 1995 fiscal year.


National Sales Manager, USA and Canada

Find out detailed information about Tom Kattus,  in Carlsbad, CA

Tom Kattus: in Carlsbad, CA

Tom Kattus

Campagnolo North America

Zoot Sports

Nextec Applications, Inc

Cannondale Corporation

North Carolina State University

University of California