Fashion

Lifestyle

Outdoor

Skate

Surf

Swim

Fashion Merchandising professional with merchandising, retail Buying, and product development experience. Experience
includes, but not limited to, global product management, retail buying, wholesale planning, and product development. Demonstrates
outstanding performance by effectively identifying, cultivating, and maintaining industry partnerships. Skilled presenter with a proven
ability to develop constructive relationships, and teams with a diverse group of cross-functional business partners. Influence key
internal/external people and establish a cooperative climate across multiple departments; all while having a proven track record of
achieving sales plans, and effective management of styles/skus.

Global liaison between international, U.S, and all internal departments to communicate changes and/or answer questions
pertaining to the Men's + Women's Value Footwear (Combined 20.0 million (u)/$300 million/yearly)

●	Establish, Manage, and Lead over-all Global business strategy: Concept/product briefing, style/sku productivity, trends/design,
development, price points and margin targets, forecasting/planning

●	Catalog Creation: Style layout, copy, and approval of all hero shots
Partner with Marketing to approve direction and layout until final hand-over to print.

●	Overseas and Domestic market, trend, and product development travel to identify and prioritize growth opportunities in adjacent and related industry sectors; analyze and lead pursuit of new style opportunities, or white space in market.

SENIOR GLOBAL CATEGORY MANAGER

●	Global liaison between international, U.S, and all internal departments (marketing, retail, design, and development) to communicate changes and/or answer questions pertaining to Women's Active Footwear (4.1 million (u) yearly)

●	Establish, Manage, and Lead over-all Global business strategy: Concept/product briefing, style/sku productivity, trends/design,
development, price points and margin targets, forecasting/planning, account merchandising, marketing initiatives

●	Catalog Creation: Style and approval of all hero shots

●	Partner with Marketing to approve direction and layout until final hand-over to printers

●	Overseas and Domestic market, trend, and product development travel to identify and prioritize growth opportunities in adjacent and related industry sectors; analyze and lead pursuit of new style opportunities

GLOBAL CATEGORY MANAGER

Global Liaison between international and U.S markets, and all internal departments (marketing, retail, design, and development)
to communicate changes and/or answer questions pertaining to Women's Accessories (2.8 million (u) yearly)

●	Establish, Manage, and Lead over-all Global business strategy: Concept/product briefing, style/sku productivity, trends/design,
development, price points and margin targets, forecasting/planning, retail and wholesale merchandising, marketing initiatives

●	Manage Collaborations and Manage Special Projects from concept to completion and manage the over-all cohesiveness to our
main line by working directly with Artist and/or business manager on product/strategy, and secure and negotiate all aspects of the marketing and legal agreement

●	Catalog Creation: Style and approval of all hero and lifestyle shots. Partner with Marketing to approve direction and layout until
final hand-over to printers

●	Product Launches: Preparation, set-up, and presentations. Merchandise internal showroom for all international and domestic
accounts

●	Overseas and Domestic market, trend, and product development travel

●	Identify and prioritize growth opportunities in adjacent and related industry sectors

●	Implemented standardized procedures: look-books, brand parameters, to establish internal and external brand consistency

●	Monitored forecasting, revenue, inventory, and market/consumer trends, for $18 million annual sales volume

●	Strategized and prepared markdowns, promotions, and pricing plans with planning team

●	Forged strong long-term business relationships with vendors and all suppliers in an effort to secure best pricing and margin.

●	Orchestrated a tactical distribution plan that best supported the merchandising, marketing, and financial objectives of the department

●	Responsible for generating all internal reports to assist in analyzing business

●	Traveled to domestic trade shows and local markets to remain current on trends

ASSOCIATE BUYER

Find out detailed information about Lindsey Duffek,  in Laguna Beach, CA

Lindsey Duffek: in Laguna Beach, CA

Lindsey Duffek

MENS AND WOMENS VALUE FOOTWEAR

WOMENS ACTIVE FOOTWEAR

WOMENS ACCESSORIES

KNIT TOPS

University of Georgia

University of Georgia