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Product Developer

Performance driven Product Developer and Production Manager with 10+ years' experience in management of over $12M+ in global
product production.  
Successful in decreasing material costs, re-negotiating payment terms, creating formalized sourcing strategies, optimizing SKU performance, and instilling a collaborative environment between Sales, Design and Production.
Inspiring relationship builder with overseas suppliers, through continuous communication and collaboration; institutionalized by quarterly factory visits to China, Mexico and Vietnam.

Hand's on and "can do" attitude to fix operational issues; without being asked.  Proactive orientation toward making things better, streamlining process and creating the best possible outcome.

Fluent in English, Spanish and Portuguese


●   Responsible for developing relationship with potential buyers.
●   Helped to create and develop product/price for different customers channels such as Wholesale, Private
Label and Off-price customers.
●   Created internal and external reports on partners and channels performance.
●   Contributed insightful analysis to improve profitability for partners and the company.
●   Identified and mapped business strength and customer's needs.
●   Managed and retained relationships with existing customers.
●   Searched for business opportunities and viable income streams.
●   Worked with marketing to develop and implement strategies to drive business and pipeline growth.
●   Travel to customer locations and trade shows as needed.

NATIONAL BUSINESS DEVELOPMENT DIRECTOR

PRODUCTION
●   Calculated and managed final IMU's at the order placement for variance IMU analysis.
●   Strategize brand business opportunities including freight models for distribution center receipt, flow, and margin opportunity.
●   Prepared monthly factory performance reviews to ensure manufacturing process and product designs
provided optimization, capacity utilization, & waste reduction to help allocate the final product.
●   Managed production hand off package to factory (BOM).
●   Analyzed industry trends to proactively identify supply base issues to reduce cost, minimize risk, protect
continuity of supply, and exploit opportunities that benefited the brand.
●   Issued POs to factories according to current inventory, pre orders and company budget.
●   Updated shipment tracking reports by reviewing and approved shipment extensions.
●   Ensured consistency of production relevant information among cross functional teams.


PRODUCT DEVELOPMENT
●   Leadership of the product development activities for the business brand and private label.
●   Designed headwear and merchandise displays for Costco, Sam's Club, Free People, Vissla, Callaway Golf, 7
eleven, Lowes, CVS, and Leading USA and Asia retailers.
●   Responsible for all product development stages such as Proto, SMS, Photoshoot samples, PPS, and Shipment
Sample.


●   Led and managed communication with all domestic and overseas factories in regards, R&D, PLM, price,
payments terms, product MOQ, lead-time, tech packs information and updates.
●   Developed and designed products by identify potential products; conducting marketing research; generating
product requirements; determining specifications, product deadlines; and time-integrated plan for product
introduction and marketing strategies.
●   Continuously ensure internal and external sites have correct information regarding transactional products.
●   Traveled quarterly to Asia, and Mexico.

PRODUCTION AND PRODUCT DEVELOPMENT MANAGER

●   Researched and networked extensively to find potential factories in apparel domestically and globally.
●   Led and managed the execution of all the apparel line including fabrication development for treatments, techniques,
and process.
●   Tracked Proto samples, SMS, PPS and Shipment sales via daily communication to ensure samples arrive correctly and on time for reviews and deadlines set in the development calendar.
●   Monitor sampling milestones to ensure developments, including quality, packaging, and pricing are approved prior to ordering and any outstanding approvals are escalated to leadership.
●   Lead status meetings with Design, Supply Chain, Planning teams, and Co-Founders.
●   Actively planned product lifecycle management end-of-cycle plans for discontinued products.
●   Responsible to update tech packs, and specs for factories when needed.
●   Issued POs to factories according to current inventory, pre orders and company budget.
●   Direct communication with Freight Forwarder and factories in regard to the invoices, BOL, shipping dates and extension.


BACHELOR'S DEGREE JUNE 2005
INTERNATIONAL BUSINESS ADMINISTRATION, SDSU

Find out detailed information about kelli Silva, Product Developer in San Diego, California

kelli Silva: Product Developer in San Diego, California

kelli Silva: Product Developer in San Diego, California

kelli Silva

PINEAPPLE AND STAR HEADWEAR

PETER GRIM HEADWEAR

SUPERBRAND SURFBOARDS AND APPAREL

San Diego State University