Fashion

Lifestyle

Surf

Swim

ROXY, APPAREL DESIGN MANAGER, AMERICAS

Responsible for executing the vision and creative direction from our global creative team for the Roxy Americas region. Delivering relevant & brand right product through managing the Americas design team from concept & design, through execution. Driving brand performance through strong relationships with cross-functional teams in merchandising, sourcing, development, sales, and marketing.

Responsible for executing the vision and creative direction from our global creative team for the Roxy Americas region. Delivering relevant & brand right product through managing the Americas design team from concept & design, through execution. Driving brand performance through strong relationships with cross-functional teams in merchandising, sourcing, development, sales, and marketing.

- Manage three direct reports through entire product lifecycle including: calendar milestones, inspiration 
  trips, concept, design briefs, aligning designs to creative direction in B/W & color stages, fabric sharing 
  & vendor allocation, design handover to tech design, TP handover to development, fittings, oversight 
  of all lapdips, strike-offs, and handlooms, manage proto reviews, FLA sample reviews, and SMS reviews. 
- Represent the Americas Region at Global Seasonal Strategy Meetings
- Collaborate with Global Creative & Design director to build seasonal stories for Americas Region
- Present concept & product categories at FLA meetings and Sales Meetings.
- Work in conjuction with merchandising & marketing to build compelling collections & stories regionally
- Manage all regional product shoots & photo comments with photo studio
- Manage regional design calendar milestones to ensure all global deadlines are met
- Manage design budget which includes: travel, freelance prints & graphics, inspiration samples.
- Design all regional collaborations & special projects, and manage all product related communication 
  with collaboration partners
- Developed quick-strike tee & injection programs.
- Manage team to deliver on all company initiatives.

- Responsible for designing woven category for mainline, multi-category seasonal regional trend 
  capsules and all categories of SMU’s
- Inspiration & trend research through travel, research, and shopping trips
- Concept books, color palette, graphic and print direction, print repeat and recolor
- Managed graphic designers
- Created & managed all detail sketches, CADs, tech packs, and linesheets
- Managed all vendor submit comments for multiple seasons at a time. including: fit comments, labdips, 
  strike-offs, handlooms, trims & wash panels
- Worked closely with developer and merchandiser to ensure quality of product and margins are met
- Worked closely with accounts and sales to design updates to maximize best selling styles - SMU
	

ROXY, REGIONAL APPAREL DESIGNER II, AMERICAS

- Lead the business user support team for two unique PLM applications, one customized for footwear 
  management and one customized for apparel and accessory product management. Reported to the 
  SVP, Global Operational Intergration.
- Managed a team of four regional PLM support leads based in America, France, Australia, and Hong Kong. 
  Supporting over 4,000 users globally. Work groups supported: Design, Development, Production, Tech 
  Design, Merchandising, vendors.
- Coordinated with Executive Management and system developers to gather solutions for efficient 
  functionality for all workgroups to launch new apparel PLM system to all regions.
- Consult on impact of key operational changes to system design, reports, and process impacts.
- Created training documentation and collaborated with regional PLM Support Leads to moderate training 
  sessions in key regional offices to improve individual user efficiency and increase adoption of new tools 
  and processes.
- Relocated to France for 6 months to work with global design, development, sourcing, tech design, and 
  merchandising teams to support implementation of PLM and new global ERP system, SAP.

GLOBAL HEAD OF PLM BUSINESS PROCESSES & SYSTEM

- Supported work groups with system functionality including: design, development, production, tech design, 
  merchandising, and vendors.
- Reported to the Global Head of PLM Business Processes & Systems
- Managed raw material database of colors, fabrics, trims, and prints
- Created training documents and tips of the week to increase user knowledge.

PLM SUPPORT LEAD

- Merchandised the launch of Quiksilver’s new premium surf lifestyle brand
- Created and oversaw SKU plan calendar, assortment of on-trend products through competitor research, 
  market trends, and brand strategy
- Partnered with cross-functional departments to implement stream-lined processes and bring teams back on 
  calendar
- Worked closely with design to develop products and trims from concept through delivery
- Responsible for cost negotiating with vendors to ensure quality and margin of all products
- Responsible for all vendor communication and review of vendor submits
- Worked with SVP of Sales to confirm SMS Buys & coordinated delivery of SMS to reps and showrooms

VSTR, MERCHANDISER

- Computerized flat sketched and colored all products for each season
- Created & managed sketches and linesheets multiple seasons at a time
- Assisted with product shoots, lookbooks, and design layout for tradesow booths
- Responsible for handling development of trims and fabrics for all styles
- Responsible for all costing and vendor communication from concept through SMS
- Maintained accurate DTR and organized archive of all development items
- Oversaw and tracked SMS development and production to meet caledar timelines
- Worked with VP of M&D to create SKU Plan, assign target Whsl and MSRP, and allocated styles to vendors

ASSISTANT MERCHANDISER/DESIGNER

- Purchase order management
- Responsible for maintaining accurate WIP reports and working with vendors to ensure on time delivery of goods
- Worked with logistics to prepare customs paperwork
- Spec’ed and fit PP & TOP samples and communicated spec changes and visual comments to vendors.

PRODUCTION COORDINATOR

Find out detailed information about Cynthia Son, ROXY, APPAREL DESIGN MANAGER, AMERICAS in Long Beach, CA

Cynthia Son: ROXY, APPAREL DESIGN MANAGER, AMERICAS in Long Beach, CA

Cynthia Son

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MODERN AMUSEMENT

The Fashion Institute of Design & Merchandising