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Digital Acquisition & Promotions Manager

Accomplished and passionate digital marketing professional with 7+ years of experience in display, affiliate, remarketing, web production, SEM/PPC, mobile, social media, and email marketing campaigns. Recognized for strong planning and execution of campaigns to increase traffic and conversion rates. Experience in UI and A/B testing. Exceptional relationship skills, working with multiple cultures, levels of management, internally and externally. Industry experience in Consumer Electronics, Healthy & Beauty, Fashion Apparel & Accessories.

•	Develop and implement marketing strategies across all channels to drive traffic and increase revenue to eCommerce website through retargeting, display, SEO/PPC, shopping feeds, affiliates, email, and social ads
•	Manage fiscal marketing budget of $1.5 million dollars ensuring forecast meets actuals, while maintaining overall 3:1 ROAS
•	YoY increased PPC traffic by 40% and revenue by 66% by launching non brand terms, local search awareness campaigns, bidding on head terms and launching Google shopping ads
•	Increased affiliate traffic by 91% by diversifying channel mix, focusing on top producing affiliates, testing and negotiating various media placements, adjusting commission payouts and tracking performance to identify opportunities to drive qualified traffic
•	Grew Facebook fan bases by 43% by retargeting custom audiences, building out lookalike and prospecting segments.  
•	Creative testing of display banners, offers/messaging, and landing pages resulting in a 12% increase in CTR
•	Oversea all promotional strategy, execution, and QA of the website 
•	Lead a team of 11, including web production, acquisition, content and social media

•	Oversea design, development, SEO, email campaigns, and content creation for eCommerce website, as well as timely execution of all promotional campaigns
•	Partnered with merchandising, sample production, and photography teams to identify opportunities to up sell, cross-sell merchandise, build out promotional category pages based on featured item(s), and optimize site search 
•	Daily monitoring of Google Analytics  to review KPIs and brick and mortar selling data to strategize opportunities for higher engagement and capitalize on seasonal trends
•	Launched and implemented all acquisition channels, retargeting, PPC and Google PLA’s to drive traffic and acquire new customers
•	Managed quarterly marketing calendar to align across all marketing channels, CRM, email, social media, merchandising and acquisition to help deliver omni-channel experience to customers  
•	Partner with Digital IT to develop technology roadmap to support website enhancements, data feeds and pixel implementation in Google Tag Manager

Marketing Campaign Manager

•	Project manage digital marketing initiatives for Proactiv by managing design and development timelines and delegating team priorities from concept to launch while providing campaign results and performance to business stakeholders  
•	Generated weekly  reports to understand consumer behavior and optimize sales utilizing Omniture to analyze site performance, monitor marketing channels through conversion funnels while noting significant achievements as well as opportunities for improvements
•	Spearheaded the implementation of the Proactiv ForeSee online customer satisfaction survey improving customer satisfaction by 15% 
•	Day to  day liaison for third party vendors: ForeSee, Touch Commerce and Bazaar Voice helping to optimize websites, manage their deliverables, and to cultivate stronger relationships
•	Leveraged merchandising and analytics tools on Demandware and Adobe Test& Target  to increase the lifetime value of our customers by improving buy flow options and to strategize innovative cross-sell merchandising opportunities to drive traffic to various microsites

Web Merchandiser II

•	Managed Acer, eMachines, Gateway websites to evaluate site merchandise, promotional tactics, customer experience, and product presentation 
•	Managed implementation of Amazon and TigerDirect  online programs including development of e-mail campaigns, display banners, creative development and production, and analyzing key metrics
•	Planned, developed and executed all distribution of retail merchandising displays: end-caps, floor displays, table tops, tradeshow brochures, and window displays
•	Negotiated contracts and maintained relationships with vendors, strategic partners,  sponsors and clients (AMD, Intel, Microsoft)

Marketing Assistant

•	Provided key support for the planning, execution, program management, and post program analysis of grass root events and other field marketing events

Marketing Coordinator

Find out detailed information about Jennifer Nguyen, Digital Acquisition & Promotions Manager in Santa Monica, CA

Jennifer Nguyen: Digital Acquisition & Promotions Manager in Santa Monica, CA

Jennifer Nguyen

Charming Charlie

Charming Charlie

Guthy-Renker

Acer

Advantage Sales & Marketing

University of California Riverside