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Director, Marketing/Communications/Events

Marketing Communications and Operational Management professional with  a career of though leadership experience impacting multicultural/multi-generational community outreach/relations, ‘buzz’/grassroots and cause-related marketing, strategic alliances/partnerships, advertising, brand development, media/talent relations, corporate communications, public affairs, special events and promotions within a myriad of business environments within the civic world, Arts, Entertainment, Fashion, Consumer, Retail, Education/Academia, Healthcare, Automotive, For profit/Nonprofit sectors and beyond.  Strategic planner and creative thinker with an extensive background in creating a narrative while working cross functionally across divisions to enhance business and office administration, diversity outreach, employee management, vendor relations, customer service and sales i.e. bottom-line.

•	Strategize in lock step with senior management of cross-functional teams to include: Public Relations, Marketing, Global Promotions, Product Placement, Advertising/Sales, Community Relations, Talent, Brand Development, Events, Legal and Public Affairs.
•	Oversee integrated brand marketing initiatives, collaborations and launch strategies for domestic and international experiential event activations/promotions, cultivate relationships for strategic partnerships on-line and in-store and nurture synergistic opportunities for product rollouts.
•	Drive B2B/B2C creative direction, logistics, production and integration for internal and external communication, collateral design and all marketing materials.
•	Produce creation of on-air television elements/vignettes, promos, print elements, page layouts, postcards or brochures (sell-pieces) and PowerPoint presentations.
•	Draft, research, build and direct delivery of executive communications (i.e. media events, press campaigns/ junkets, screen

•Served as PR, Community Relations and Public Affairs liaison for studios, companies and organizations to media and other agencies for assigned internal/external communications outreach, public information, marketing events and promotional activities.
•Provided media relations and on-camera training to Executive management and department members.
•Executed corporate product placement opportunities and strategic partnerships for several television networks, film studios and Executive Producers.
•Planned, developed and executed internal/external global marketing standards, comprehensive plans, budgets, strategies and approaches for use in press coverage and image marketing to and for consumers, organizations, businesses and industries.
• Provided counsel to company and organization executives, Executive Producers, CEO's, senior management staff and departments in matters related to a wide variety of programs and issues including crisis communication preparedness and response activities.
•Supervised logistics for special events, press conferences, media tours, junkets, screenings, set visits, press tours, mall/book events, concerts and product launches.
•Wrote, edited and disseminated press materials maintaining consistency with corporate objectives.
•Cultivated, built, managed and tracked media placements for client roster.
•Responsible for award-winning public affairs outreach of Lifetime Television’s? Stop the Violence Against Women Campaign and NY Times Square launch featuring Meryl Streep, Liz Claiborne & Mayor Rudy Giulliani, NFL stars, Don McPherson & Tiki Barber and singer, Michael Bolton.
•Identified, developed and managed brand alliance partnerships for client roster.
•Managed creation process for accuracy, efficiency and timeliness of all vignettes, promos, print elements, page layouts, postcards or brochures (sell-pieces) and PowerPoint presentations.
•Strategize with senior management of cross-functional teams to include: Public Relations, Marketing, Product Placement, Advertising/Sales, Community Relations, Events, Promotions, Talent, Brand Development, Legal and Public Affairs.
•Researched, analyzed, developed and monitored budgets that capitalized on press opportunities while minimizing operating budgets for each client.
•Developed and managed the corporate communications campaign and rollout for CEO/President of Urbanworks Entertainment.
•Managed and maintained over 2.5 million dollars in annual public relations and marketing budgets.
•Supervised the 2003 Essence? Awards campaign and event resulting in broadcast coverage reaching a combined audience of over five million viewers featuring Essence? Magazine’s Editorial Director, Susan L. Taylor.
•Managed vendor business relationships, defined vendor goals, production deadlines and deliverables.
•Recruited, managed, trained and supervised all internal and external staff.

Director, Communications

Find out detailed information about John  D. Tucker, Director, Marketing/Communications/Events in Los Angeles area, CA

John D. Tucker: Director, Marketing/Communications/Events in Los Angeles area, CA

John D. Tucker

SONY

DVG

University of La Verne