KC Cassily

KC Cassily

Merchandizing & Category Management

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An Innovative and goal-oriented manager, with experience developing complex, multi-cultural projects, processes, programs, products, and teams. KC has a proven ability with start-ups and international corporations in strategic and growth-focused planning, operating within tight resource and financial budgets, to improve performance and revenues while developing creative and successful teams. A cosmopolitan background and analytical interest in cultures enable connections across business-lines, borders and departments to motivate teams for results that surpass goals for quality, efficiency, and profitability.

With over 10 years of work experience, spread across three continents, KC has a strong background in merchandising, international business, process and product management, sales, marketing and design. She left a career in finance/ big data, based in Europe, to pursue a career in merchandising in the action sports industry. She has degrees in International Business, Chinese, and Merchandise Product Development.