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Helping Companies Translate Their Business Goals to Reality
An accomplished Marketing and Sales Leader with extensive experience in employing defined sales strategies, backed by the proven ability to lead projects and drive revenue growth. A field-tested leader with an in-depth, comprehensive prowess in delivering transformational business results for clients and customers with expertise in interdepartmental coordination and communication. Builds and develops lasting internal and external relationships; identifies new distribution while maintaining existing accounts, by means of employing tactical communication. Works closely with the C-suite executives/Upper management to plan and implement long-term Market Development, Product Management, and Market Penetration Strategies to drive business growth. Has a track record of pitching ideas on areas of improvement, with solid leadership skills, effectively accelerating the metrics of any professional undertaking. 
Proven as a strategist for coming up with lucrative and creative solutions for enhancing performance and is notable for undertaking multiple spectrums of tasks in the interest of the growth of any given role. Leads teams to find new opportunities and seek out proven methodologies to continuously improve processes and products to increase revenue, profitability, and elevate the client experience. Excels in working with people, creating a positive work environment, and organizes team-building projects which help strengthen company loyalty and promote team bonding. Commands top-notch administration, presentation, and interpersonal skills, and proficiently adapts to dynamic / demanding environments.
~ Exceptional pitching and presentation skills; has a proven track record of bridging large profitable deals;
Skilled Change Agent adept at building cross-functional relationships with C-Level Executives ~
~ Solid work history of devising, refining, and deploying optimized marketing and communications strategies to launch, revamp, or boost brands and brand image ~
~ Adept in synthesizing marketing data and transforming them into actionable business insights, impactful visual analytics, dashboards, and KPI matrices to drive flawless execution ~
? Strategy, Transformation & ROI		? Leadership & Team Building		? Relationship Management
? Budgeting / Forecasting / P&L 		? Project / Program Management	? Corporate Communications	
? Tactical Market-Penetration			? Research and Analyses		? Policies and Procedures
? Training, Coaching & Mentoring		? Negotiations / Problem Solving	? Customer/Client Service


(Long Term Contract)Marketer and Manufacturer of Outdoor Power Equipment, a 300 year old startup with a passion of innovation
Responsible for providing support to the omnichannel sales organization in its day-to-day business operations leading the implementation of standardized operating processes across channels. Served as a conduit through which information flows cross-functionally and therefore supports the overall business of the sales channels and division. It will require close co-operation with Sales, Demand Planning, Factories, Supply Chain, Product Category, Finance, as well as Logistics to meet the company targets regarding growth and profitability.

*	Report and provide insight to support decision-making and strategic planning of the Sales Team.
*	Oversee order status to resolve issues accelerating shipping of products.
*	Coordinate demand forecasting with Finance, Demand Planner, and Sales.
*	Work together with the sales team and leadership to implement sales plans.
*	Oversee, execute, and support various financial and operational processes.
*	Ensure controls and policies are in place and complied with appropriately.
*	Responsible for maximizing efficiency in the organization's sales process.
*	Managed the tactical elements of sales reporting, including sales forecasting, analytics, and KPI tracking.

Sales Operations Manager

Responsible for providing support to the omnichannel sales organization in its day-to-day business operations leading the implementation of standardized operating processes across channels.  Served as a conduit through which information flows cross-functionally and therefore supports the overall business of the sales channels and division. It will require close co-operation with Sales, Demand Planning, Factories, Supply Chain, Product Category, Finance, as well as Logistics to meet the company targets regarding growth and profitability.

?	Report and provide insight to support decision-making and strategic planning of the Sales Team.
?	Oversee order status to resolve issues accelerating shipping of products.
?	Coordinate demand forecasting with Finance, Demand Planner, and Sales.
?	Work together with the sales team and leadership to implement sales plans.
?	Oversee, execute, and support various financial and operational processes. 
?	Ensure controls and policies are in place and complied with appropriately.
?	Responsible for maximizing efficiency in the organization’s sales process.
?	Managed the tactical elements of sales reporting, including sales forecasting, analytics, and KPI tracking.


Sales Operations ManagerMarketer and Manufacturer of eCigs, driven by the relentless pursuit of Something Better
Spearheaded all of the sales operations and marketing efforts, including strategic planning and execution. Accountable for managing budgets, training programs, marketing efforts, and business development. Build and manage high-performing sales teams by overseeing hiring, coaching, and managing employees. Build and establish relationships with key executive stakeholders.
*	Developed a new RDA/RMI Program establishing new payment rates. Total Spend $15M p.a.
*	Created a zero-based budget required to provide finance for business planning. Total accountability $12M p.a.
*	Liaised and coordinated between blu and ITGB in directing all sales operations.
*	Orchestrated 15 New Product and Flavor Launches along with 3 annual WorkPlans and Promotional set calendar.
*	Launched Intense and SOTE product lines, including the development of Sales Decks and Item Setup.
*	Reported and paid quarterly Volume Rebates for Wholesale based on Sales data.
*	Developed promotional Allocation of $1 kits to support National event.
*	Directed national marketing and in-store service functions to promote sell-through of products and merchandising.

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Spearheaded all of the sales operations and marketing efforts, including strategic planning and execution. Accountable for managing budgets, training programs, marketing efforts, and business development. Build and manage high-performing sales teams by overseeing hiring, coaching, and managing employees. Build and establish relationships with key executive stakeholders.
?	Developed a new RDA/RMI Program establishing new payment rates. Total Spend $15M p.a.
?	Created a zero-based budget required to provide finance for business planning. Total accountability $12M p.a. 
?	Liaised and coordinated between blu and ITGB in directing all sales operations.
?	Orchestrated 15 New Product and Flavor Launches along with 3 annual WorkPlans and Promotional set calendar.
?	Launched Intense and SOTE product lines, including the development of Sales Decks and Item Setup.
?	Reported and paid quarterly Volume Rebates for Wholesale based on Sales data.
?	Developed promotional Allocation of $1 kits to support National event.
?	Directed national marketing and in-store service functions to promote sell-through of products and merchandising.


Created and implemented marketing campaigns and led nurturing programs. Directed the development and execution of the marketing strategy and tactics for the organization while ensuring all materials were communicated effectively and consistently. Managed retail service programs to maintain and expand the presence of the blu brand from zero retail to over 175,000 retail locations nationwide.
*	Led creative design of sales collateral, visual POP materials, fixtures, and consumer direct mail campaign including, scheduling all RFP and purchasing decisions.
*	Worked closely with customers, suppliers of point-of-purchase materials, and fixture manufacturers, translating concepts into designs, defining merchandising requirements, and executing plans to achieve timely deliveries.
*	Collaborated with Sales and I&I to develop specific channel strategies and implementation plans.
*	Developed strategic Trade media plan and negotiated directly for placements in various publications.
*	Developed and managed ROI analytics for marketing campaigns and provided reporting to the organization.

Retail Trade Marketing Manager

Created and implement marketing campaigns and led nurturing programs. Directed the development and execution of the marketing strategy and tactics for the organization while ensuring all materials were communicated effectively and consistently. Managed retail service programs to maintain and expand the presence of the blu brand from zero retail to over 175,000 retail locations nationwide.
?	Led creative design of sales collateral, visual POP materials, fixtures, and consumer direct mail campaign including, scheduling all RFP and purchasing decisions.
?	Worked closely with customers, suppliers of point-of-purchase materials, and fixture manufacturers, translating concepts into designs, defining merchandising requirements, and executing plans to achieve timely deliveries.
?	Collaborated with Sales and I&I to develop specific channel strategies and implementation plans.
?	Developed strategic Trade media plan and negotiated directly for placements in various publications.
?	Developed and managed ROI analytics for marketing campaigns and provided reporting to the organization.


Christopher Kassner: in Charlotte, NC

Christopher Kassner

HUSQVARNA GROUP

HUSQVARNA GROUP

Husqvarna

BLU ELECTRONIC CIGARETTE A SUBSIDIARY OF IMPERIAL TOBACCO

BLU ELECTRONIC CIGARETTE A SUBSIDIARY OF IMPERIAL TOBACCO

blu Electronic Cigarettes a Subsidiary of Imperial Tobacco

BLU ELECTRONIC CIGARETTE A SUBSIDIARY OF LORILLARD TOBACCO

BLU ELECTRONIC CIGARETTE A SUBSIDIARY OF LORILLARD TOBACCO

blu Electronic Cigarettes a Subsidiary of Lorillard Tobacco

HT MARKETING

HT MARKETING

SPRINGS GLOBAL

SPRINGS GLOBAL

UNITED AMERICAN VIDEO

UNITED AMERICAN VIDEO

ISACO INTERNATIONAL

ISACO INTERNATIONAL

FEDERAL CREDIT

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FEDERAL CREDIT

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Missouri State University