Creative Agencies

Fashion

Lifestyle

Music

Tech

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Action sports

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Concerts

Movies

Cars

Animals

Classic cars

Designing

Computers

Racing

Video games

Tattoos

Cats

Musicals

Senior Campaign Manager

Community has always been at the forefront of everything I do and viewing consumers as people and not just wallets. Creating connections with people and products, telling stories, and making them feel like they really know you and can trust you not to let them down are important for any company's survival.
 
“It is a mistake to think you can solve any major problems just with potatoes” - Hitchhiker’s Guide To The Galaxy

- Work with a product marketing manager to define the specifics of major upcoming Minecraft promotional campaign
- Drive multiple, simultaneous, global, cross-channel marketing campaigns for mobile push notifications, in-app communications, and PC notifications
- Collaborate with stakeholders to gather, define, and execute against campaign requirements
- Educate and guide stakeholders through marketing campaign requirements and the campaign process, ensuring their goals and expectations are met
 - Build strong relationships with partners to act as subject matter expert and influence campaign designs
- Ensure accurate and timely campaign delivery, tracking, naming conventions, review, and coordination across partners
- Use testing and player data to optimize campaign performance within Braze
- Help to define templates, best practices, and standards for Minecraft campaigns
- Collect and review marketing campaigns performance data and pull-out key learnings to apply to new campaigns 
- Maintain and act as an advocate for all marketing campaign best practices
- Collaborate with the team to plan out content for major product releases and events
- Maintain a marketing campaign backlog for communication campaigns including PC notifications, push notifications, and in-app communications
- Manage large customer-facing communication campaigns from the media, agency, or client-side
- Utilize Braze to conducting campaign tests and optimizing campaigns based on metrics
- Strong communication skills. This position is very collaborative and acts as a liaison to many cross-functional teams.
- Understanding of customer journeys, digital.
- Helping navigate the launch of new program launch from the old system to new Braze system.
- Take the lead on all pilot Braze campaigns, gathering necessary info for launch and then presenting the data findings.
- Participate in planning meetings to determine which campaigns should be launched and what platforms to utilize.

Game Community Manager
Build they community and accelerate growth in the game space through implementation of ideas around the game campaign, social media, events & activations, publicity, recommending on-brand athletes and funneling ideas to partnerships and sales

Game Social Media Manager
Maintain all of the goodr game social media accounts through weekly feed and story postings, community engagement, and follower engagement so that the Game goodr presence on social media continues to grow.

Game Ambassador Manager
Build and maintain the Flamboyance group for the game vertical so that the brand ambassadors are always aligned with the goodr brand direction, will be the voice of game goodr out in the wild, and help to grow the game vertical by being champions of the brand.

Sales Team Support For Game goodr
Assist the sales team with all things related to the game vertical so that we can continue to grow in the gamespace, and provide our game customers with everything they need to succeed.

Game goodr Publicity Lead
Work with goodr’s  publicity consultant and Activations Team Leader to build and execute a publicity plan for key vertical launches so that we continue to build buzz, awareness and excitement in the game community.

Activations Team Member
Create connection within the Game goodr vertical without watering down goodr’s core values so that I can continue to grow the brand

Athlete Liaison
To seek out and build a stable of athletes that represent the game goodr brand so that we have a strong presence in the game community of recognized athletes that can help us gain visibility and grow within the game community. 

Culture goodr Podcast Editor
Provide guidance and feedback to the outsourced editor of the Culture goodr podcast, along with any editing when needed, so that we can have a good quality podcast for people to listen to


Game goodr Brand Manager

DATA COLLECTOR
Review the numbers from google analytics to determine which campaigns are succeeding and which ones need adjusting. Provide this feedback to the team

AD BUYING
Determine the budget spend for each campaign and platform to get the best ROAS. Utilize platforms such as Google, Bing, and Facebook. Look for new avenues to potentially market on.

CAMPAIGN AD LAUNCHER
Launch new campaigns based on what new line of sunglasses we are launching. Determine copy, cadence, images, and targeted audience.

SEO DEVELOPER
Determine the best SEO for the ad campaigns along with what will work best for the website. Provide key insight on any adjustments that are needed

GOOGLE & FACEBOOK ALGORITHM
Stay up to date with everything going on when it comes to Google and Facebook's Algorithms. MAke sure to know of any rule changes to make sure our ads never get paused.

BUDGET BUILDER
Plan the marketing spend throughout the whole year and provide insight on needed budget increases for the following year.


Digial Marketing Specialist

Creating SEO and SEM  content based on keyword and intent marketing
Developing Google Adwords and Bing Ads to promote sales and products
Target key audiences based on demographic  for specific campaigns
Review and track digital marketing campaigns using Google Analytics
Research and determine the best platform to execute the influencer program
Update all Google Business to be better optimized for search
Maintain Affiliates by using Pepperjam and updating them weekly with new promotions and products
Maintain Facebook and Instagram ads using Business Manager
Create social campaigns around targeted audiences 
Create new audience list for specific sales campaigns and new product
Utilize display ads using Ad Roll and targeting the appropriate audiences
Monitor the digital marketing budget for each platform
Increased  digital marketing conversion across the multiple channels 85%
Look for new ways to improve the referral channel
Help improve organic search result

Digital Marketing Coordinator 

•	Creating promotional material using Photoshop & Illustrator
•	Creating new marketing material for web and print.
•	Updating the website and maintain the Intranet system using Joomla backend.
•	Creating new materials for tradeshows and new tradeshow banners
•	Creating images for social media and posting
•	Creating graphics for email campaigns
•	Maintaining email campaigns and email list.
•	Providing email campaign data
•	Google Analytics 
•	Creating and maintaining all document branding

Marketing Specialist

•	Managed Volusion back end by organizing categories and adding new product.
•	SEO, SEM, and Meta tags
•	Google Analytics
•	Email marketing using Constant Contact
•	Analyzing email statistics
•	AB testing for different locations 
•	Using Photoshop and Illustrator to create graphics for emails, web, and social media.
•	Web banner creation and placement on the website
•	Planning new sales and promotions for the web store
•	Managing all social media platforms (Facebook, Instagram, Tumblr, etc)
•	Sending bloggers items to review and reviewing the post before they go up.
•	Doing social network at events such as Viva, Punk Rock Bowling, Mooneyes, etc
•	Event coordinating for Tiki Oasis, Rumble on Central, etc
•	Sending models outfits for photo shoots.
•	Assisting in naming the fall line
•	Making modifications and reorganizing the web site.
•	Reviewing model submissions and selecting models to submit for final approval from owner.
•	Researching new events and ad prices.

E-Commerce Manager and Marketing

•	Social Media (Facebook, Twitter, Instagram, etc)
•	Researching and implementing SEO and Meta tags
•	Google Analytics
•	Magazine ad creation using Photoshop and Illustrator
•	Adding and removing product on website
•	Adding photos and slide shows to website using html and ftp
•	Web banner creation
•	Creating tri folds and other printed material for showrooms
•	Email Marketing using Constant Contact
•	Creating business cards and updating branding material
•	Creating new awning design for showroom
•	Created personal photo disk for clients using Light Scribe
•	Creating PowerPoint presentations and tear sheets
•	On site photography as well as product photography.
•	Being able to do any task that is assigned to me and finish it in a respectable amount of time.

Marketing and Graphic Design

•	Adding New Product via Magento
•	Researching and implementing SEO and Meta tags
•	Creating and managing Amazon products
•	Email Marketing using Mailchimp
•	AB testing for different email campaigns
•	Creating email tears for abandoned shopping cart, welcome letters, etc
•	Marketing and Promotional Ideas
•	Problem Solving for Customer Service
•	Uploading videos to Brightcove
•	Trouble Shooting Website
•	Researching New Plug-ins and Extensions for the Website
•	Directing and delegating work to graphic designers
•	Reviewing print proofs.
•	Preparing catalogs and other graphics for trade shows
•	Working closely with the owner on package design, promotion concepts, marketing, and anything else 

Ecommerce - Marketing - Graphic Designer

•	Website Banners Design and Flash Banners Set-up        
•	Magazine Ads Development
•	Using Photoshop, Illustrator and InDesign to create new print and web ads.
•	Email marketing with Mailchimp
•	Creating new promotional material  (stickers, business cards, etc)
•	Maintaining social media (Facebook, Twitter, Instagram)

Graphic Designer and Social Media Specialist

•	SEO and Meta tags
•	Email Marketing using Mailchimp
•	AB testing for different email campaigns
•	Creating email tears for welcome letters, drum lessons, etc
•	Marketing and Promotional Ideas
•	Designing graphics for packaging
•	Creating print ads in Photoshop and Illustrator
•	Creating info graphics for live shows
•	Promoting live shows and different products on social media
•	Being able to work in a fast paced work environment

Graphic & Web Designer

•	Adding New Product via Volusion
•	SEO, SEM, and Meta tags
•	Updating product descriptions
•	Email Marketing using Constant Contact
•	Creating email tears for abandoned shopping cart, welcome letters, etc
•	Marketing and Promotional Ideas
•	Problem Solving for Customer Service
•	Trouble Shooting Website
•	Directing and delegating work to graphic designers
•	Reviewing print proofs.
•	Preparing catalogs and other graphics for trade shows
•	Maintain different social media platforms (Facebook and Twitter)

Find out detailed information about Theresa Garcia, Senior Campaign Manager in Signal Hill, CA

Theresa Garcia: Senior Campaign Manager in Signal Hill, CA

Theresa Garcia

Microsoft

goodr

goodr

Active Ride Shop

Citadel Servicing

Steady Clothing

Barclay Butera Interiors Inc

DINAIR AIRBRUSH MAKEUP

Price Point Mail Order Ltd.

Drum Channel

Laguna Beach Jean Co

Azusa High School

Westwood College