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Creative Director, Chief Strategist

I am an accomplished and dynamic creative professional with 15+ years of experience energizing brand recognition and increasing revenues by crafting and leading design, marketing, and operational strategies for a broad variety of industries. I am very adept at creative direction, marketing strategy, project management, graphic design, web design, and design for print. I am constantly seeking new opportunities to innovate, learn, lead, and to develop business and communication solutions via quality design. 

Headhigh Creative is a design and branding consultancy that I own & operate.

We help define brand, bring vision to life, and employ a wide variety of design, communication and marketing strategies for companies ranging in size from startup to multi-million dollar corporations.

www.headhighcreative.com

Notable Clients:

• S&M Bikes
• Visionaire Lighting
• Pangea Link IoT
• Rainbow Guitars
• Wheelbuilder.com
• Anchor Blue
• GigaOm

Wheelbuilder.com is the global leader in custom bicycle wheels. I was responsible for driving revenue growth, optimizing business efficiency, and increasing brand recognition through the design of sales, marketing and operational solutions. 

I was in charge of successfully crafting and executing a myriad of projects that work cohesively across marketing, operations, business development, eCommerce, and design.

Responsibilities:

Overall marketing strategy including:
• Digital media campaigns & online advertising (SEM)
• Social media marketing
• eMail marketing
• SEO strategy & content marketing
• Print advertising
• Developing and leveraging athlete, team, and coaching partner & sponsorship opportunities
• Creative direction for design & branding initiatives
• Direct to consumer eCommerce sales
• Design, development and maintenance of website
• Establishment & analysis of product pricing & merchandising
• Development and design of business rules and creation of tools that allow for collaboration & management in areas such as:
••• Inventory control
••• Purchasing
••• Production
• Sourcing, testing and development of new eCommerce platforms
• Sourcing and management of website development partners 
• Sourcing and management of creative agencies and partners
• Responsible for overseeing the entire customer experience

Director of Sales & Marketing

Riders One was a competitive pro/am cycling team that supported and promoted sustainability, and environmentally responsible design systems.

Founder

As Art Director at Skechers I was responsible for developing and guiding the design of print, on-line, and experiential marketing efforts for Skechers and all of its sub brands.

Highlights:
• Developed the brand identity for Skechers WORK
••• Developed a print-on-demand sales collateral system that was instrumental to the success of the Skechers WORK brand 
••• Supported by the sales collateral system, the WORK brand grew from $0 to $10 million in two years
• Designed and produced Skechers Annual Reports from 2000 - 2004
• Produced & Art Directed lifestyle and product photo shoots for use in:
••• National and International advertising campaigns, catalogs, retail displays, eCommerce
• Produced the annual Skechers Global Sales Conference
••• An annual gathering of over 2000 world wide Skechers employees that featured a variety of multimedia presentations including musical performances, fashion shows, video and corporate presentations. 

Art Director 

Played a pivotal roll as designer, art director and leader in the successful production of interactive projects for Ayzenberg’s list of clients including, Sony, EA, Midway Games, Microsoft, and numerous .com startups. Recruited, refined and led a team of interactive designers that gave Ayzenberg the ammunition it needed to be a top tier interactive agency.

Interactive Art Director

MM Magazine was a Canadian alternative entertainment magazine that featured and promoted the music, art, and the food scene of Vancouver, Canada. The advertising, and features that we curated were progressive and unique which allowed us to gain access to artists such as Garbge, Henry Rollins, Radiohead, and Elliot Smith.

As Production Director, I was responsible for managing the scheduling and printing of the magazine. This included large format press checks, quality control, and vendor management. 

As Art Director, I was responsible for the magazine layout design, advertorial design, website design & development, and the management and production of all photo shoots.

Production Director & Art Director

Find out detailed information about Esteban Chavez, Creative Director, Chief Strategist in Montery Park, CA

Esteban Chavez: Creative Director, Chief Strategist in Montery Park, CA

Esteban Chavez

Headhigh Creative

Wheelbuilder.com

Riders One

Skechers

The Ayzenberg Group

MM Magazine

California Polytechnic State University San Luis Obispo