Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Senior Brand Manager

International marketer with over thirteen years of experience in a wide range of marketing facets, from strategy and planning to project management and production for iconic global brands. Passionate about creating multi-channel consumer experiences that drive brand affinity and influence youth culture

•Strategically guide the development and implementation of seasonal marketing plans for more than thirteen licensed territories including: South Africa, Russia, Poland, Turkey, Sweden, Denmark and Italy to ensure alignment with regional and Global brand objectives as well as to drive best practices for all marketing efforts in each market. 

•Mentor thirteen in-market managers to execute successful campaigns and brand initiatives that elevate awareness and inspire and affinity for the brand among a variety of consumer sets in a vast mixture of cultures.

•Manage budget planning to ensure funds are allocated appropriately within each market.

•Drive all licensee-relevant touch points within the Go to Market process including the development and presentation of seasonal directives, which guide partners to proper 360 execution in their respective territories. 

•Lead the Converse CONS segment for the region to meet all seasonal strategic and creative imperatives. Leadership of segment includes collaboration with cross functional teams, drafting and delivery of briefs, and management of agencies and other partners.

•  Define and execute strategically unique marketing programs for premium retailers counting select department stores and key independent shops. Programs span in-store activations to amplifying account-owned marketing vehicles inclusive of books and digital promotions to niche print and digital campaigns that highlight partnerships with pivotal  influencer shops that embrace and celebrate the brand. 

• Transform the marketplace by facilitating best-in-class product presentations at key retailers.

• Rigorously evaluate seasonal marketing efforts to measure program effectiveness and to ensure heightened awareness of and appeal for Converse and Jack Purcell in particular, among explicit consumer segments.

Senior Marketing Manager: NA Retail

• Owned the development and execution of all production-related projects for Nike 6.0. Responsibilities included driving the entire process for asset creation for use in print, digital,  retail and PR capacities as well as working with Brand Marketing to identify and define strategy for Global initiatives inclusive of the category’s first ever Just Do It campaign, which launched in multiple countries and continents.

Senior Producer, Global Brand Communications, Action Sports

•  Directed strategic brand-building projects for Nike 6.0 ‘s seasonal and long-term global brand initiatives, Visual Centers and print, retail and digital campaigns. 

•  Led design and production process for retail-related projects subsuming merchandise and window displays to entire store build-outs for multiple Nike categories comprising  Athletic Training,  Running,  Sportswear, Young Athletes and Nikestore and Action Sports. 

•  Produced several action sport focused spots for networks like Fuel and ESPN which aired 
internationally, online, and at multiple  sponsored events such as the X Games and the US Open of  Surf.

Senior Producer

• Managed design concept, development and implementation of multi-million dollar environmental design projects for collegiate sport facilities and executive briefing centers.

• Oversaw all field operations for projects such as graphic and  interactive display installation while providing direction and liaison with clients as well as architects, contractors and other project consultants.

Senior Project Manager

• Led marketing process from creative development to project delivery for a multi-million dollar account.

• Drafted strategic, creative, and work briefs to inform both creative teams and clients of project scope, budget and project time line.

Account Manager

• Orchestrated research, management of field shoots, interview coordination, editing, copy writing and on-location production of news stories which air both domestically and internationally. Noteworthy coverage includes the Columbine Tragedy and the 2002 Winter Olympic Games.

Associate Field Producer

Find out detailed information about Megan Raphael, Senior Brand Manager in Louisville, CO

Megan Raphael: Senior Brand Manager in Louisville, CO

Megan Raphael

Converse EMEA (Netherlands)

Converse

Nike

Nemo Design

Downstream

Richter7

CNN

University of Colorado