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Advertising professional with a proven track record and over 15 years’ experience working with clients from various industries growing their business. A collaborative, communicative team leader who nurtures positive environments, builds trust and strong customer rapport resulting in highly successful projects.

CREATIVE MANAGER
Managed creative retail teams of 25 people for effective project completion covering Hyundai and multiple retail projects. Responsible for managing department and staffing budgets, forcasting and assisted HR with on-boarding and training for new creative talent.

o Revamped the award show system resulting in more streamlined processes which saved time
o Designed and implemented new processes working with Finance and HR to streamline projects, forecasting and staffing resulting in more efficient work flow
o Led department through difficult time by improving their outlook through team building events and nurturing each person’s creative skill set

MANAGER, INTEGRATED PRODUCTION OPERATIONS
Executed the operational needs for 10 Creative Service departments. Responsible for forecasting, contracts, reporting and overall budget management. Collaborated with Creative Service directors to manage the work flow through delivery.

o Designed new on-boarding materials, training and off-boarding guidelines for consistency
o Created interdepartmental work flow processes to increase efficiency and break down silos

CREATIVE MANAGER and MANAGER, INTEGRATED PRODUCTION OPERATIONS

Objective was to work with a key client to understand their needs and work with the team to create solutions that met the client objectives.

o Delivered all client projects on time and within budget. Added 25% more projects to the client’s portfolio

PROJECT MANAGER

Brought on to spearhead the brand development and marketing strategies for 2 different companies. Developed marketing initiatives including events, cross marketing opportunities and responsible for PR and growing online communities.

o Increased sales and saw positive brand exposure for California Wine Cellars and Five O’Clock Wine Bar

Strategic Marketing Consultant

Hired to improve their project management process, nurture their existing 7 clients and attract new ones.

o Executed over 100 projects in one year
o Built new processes to create more efficiencies internally and externally
o Mentored junior staff
o Brought on 4 new clients
o Doubled existing portfolio business
o Responsible for helping make this one of the companies best years on record 

Select client list: Boost and Virgin Mobile, Vans, Royal Purple, Zeal Optics, Edwards Lifesciences

DIRECTOR OF CLIENT RELATIONS/ PROJECT MANAGER/ PRODUCER 

Responsible for managing 10 major accounts. Built a new creative process to ensure projects were executed on time and within budget.

o Executed hundreds of digital/video projects/campaigns simultaneously on time and on budget
o Saved a major account (Epson) from leaving and grew the business year over year
o Given the difficult clients and successfully repaired and grew each one

Select client list: Mattel, YouTube, GE, Epson, Western Digital

SR. ACCOUNT MANAGER/ PRODUCER

Strategic team leader on multiple print and online projects/campaigns for 8 clients.

o Mentored young talent to be high producers resulting in lowering bottom line costs 
o Found new business and grew industry partnerships by attending network events

Select client list: Irvine Chamber of Commerce

 MARKETING MANAGER/ BUSINESS DEVELOPMENT

Managed an internal team and over 200 field employees servicing multiple consumer electronic clients and executing nationwide retail sales campaigns.

o Key contributor to the creative in winning back a client
o Attended trade shows like CES collecting valuable intel and client contacts

Select client list: Sharp, Kodak

ACCOUNT/ PROJECT MANAGEMENT/ BUSINESS DEVELOPMENT

Responsible for 5 luxury clients. Coordinated teams to develop engaging, innovative campaigns which increased the quality and quantity of prospective buyers for luxury real estate developments.

o Grew portfolio of business during my short tenure through impeccable client service and tight project management
o Designed events and attended industry functions to draw in clients and build brand awareness

Select client list: DMB-Kukui’ula, Kaua’i, Hawaii; The Honigman Group-Rosewood Telluride, Telluride, CO; Kemper Development Co.-The Bellevue Collection, Bellevue, WA

PROJECT MANAGEMENT/ CLIENT RELATIONS

I had a passion for art and combined that with my ability to manage all of the Operational, HR, Marketing and PR aspects of the galleries. I conceptualized, installed and executed well attended shows which garnered an increase in sales and deeper relationships with artists and clients. My efforts doubled gallery exposure in the local community, and beyond, through my innovative marketing and cross-marketing opportunities, off-site exhibitions, artist appearances and more. I also developed the galleries first website in order to engage global art buyers, who were no longer traveling to the US after 9-11. Another marketing initiative I implemented focused on Interior Designers and collectors which resulted in an increase in high end commissioned works, more multi-piece sales and repeat clientele.

Gallery Director

Find out detailed information about Beth Steffen,  in Long Beach, CA

Beth Steffen: in Long Beach, CA

Beth Steffen

INNOCEAN Worldwide Americas

Rhythm Agency

Freelance

ChopShop

The Buddy Group

Lucid Fusion, Inc.

BDS Marketing

The Voyager Group

Wentworth Gallery & Whitney Gallery

Loyola Marymount University