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Marketing

Marketing Director

<p>Marketing leader and outdoor industry veteran with a history of successful consumer engagement achieved through storytelling and content creation; a track record of building strong professional relationships with athletes, influencers, and brands; and passions for action sports and the outdoors.</p>

Built marketing program from scratch that drove 17.5% YOY sales
growth and the best sales year in company’s 40-year history.
Created and executed annual marketing plan. Launched multiple
new products per year. Built first influencer marketing program,
produced first episodic video content, and established first
marketing KPI reporting system in company history. Hired and
managed PR and digital marketing agencies. Grew social
audience by 40%, email subscribers by 20%, and D2C sales by 9%.

Developed and executed targeted email, digital, OOH, and print campaigns, leading to 15% YOY increase in season pass
sales. Managed relationships with corporate partners and
digital agency. Managed creation of on-premise branding and signage. Responsible for all web and mobile app content.

Marketing Manager

Created and executed against the global marketing calendar.
Launched multiple new product lines. Produced all creative
assets and content (written, photo, video) to drive wholesale and D2C sales. Managed print and digital ad spends. Owned
relationships with sponsored athletes, media outlets, and
corporate partners. Reworked brand's social media strategy and grew audience by 13% in six months.

EXPERIENCE (CONTINUED)
925-286-1435	Athlete Manager, Delve Marketing & Creative Agency
bfalkson@gmail.com	 Bend, OR

Global Marketing Manager

Represented and managed 11 outdoor and action sports
athletes with a combined sponsorship portfolio worth more than
$1.5M. Identified and developed commercial opportunities.
Pitched projects and campaigns to brands. Produced athlete
video projects and social media campaigns. Wrote and negotiated contracts.

Athlete Manager

Managed relationships with 30+ sponsored outdoor and action
sports athletes. Produced three of the brand's 50 most-viewed
videos of all time (14-17M views each). Managed relationships with corporate partners and media outlets. Worked with crossfunctional
teams to leverage athletes' reach in support of
product launches, social media campaigns, and events. One of GoPro's first 40 employees (started in a sales role in 2010).


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Sports Marketing Specialist

Dealer service and account management for specialty retailers with consistent 50% year-over-year growth in the company’s top-grossing territory. Worked extensively with outside sales reps. Created POP and technical documents for retailers. Represented the brand at trade shows and sports marketing activations. One of GoPro's first 40 employees.

Inside Sales Specialist

Oversaw bike shop and ski shop operations; managed inventory; supervised, scheduled, and trained employees; customer service; sales; bike and ski repairs.

Ski and bicycle retail management

Wrote articles and product reviews for the magazine and website. Assisted with planning and executing mountain bike marketing events and contests. Edited copy and performed extensive fact-checking.

Editorial Intern

Find out detailed information about Ben Falkson, Marketing Director in Ketchum, Idaho

Ben Falkson: Marketing Director in Ketchum, Idaho

Ben Falkson

Chums

Sun Valley Resort

K2 Skis

Delve Marketing & Creative Agency

GoPro

GoPro

various specialty bike and ski shops

Bike Magazine

University of California, Santa Barbara