Skate

Surf

Health & Fitness

Management - Brand

General Manager

Proven track record of successfully managing and leading teams to achieve organizational goals and targets. Skilled in developing and implementing effective business strategies that optimize performance. Adept at managing operations, finance, sales & marketing, customer service, and human resources. Strong analytical, problem-solving, and decision-making skills. Excellent communication, interpersonal, and negotiation skills.

Oversee all aspects of operations, including production, finance, sales, marketing, customer service, and human resources.
Develop and implement effective business strategies, increasing sales every year during my tenure.
Lead and manage a team of over 60 employees at 7 separate facilities, ensuring alignment with organizational goals.
Identify and assess business risks and opportunities, making informed decisions to mitigate and capitalize.
Monitor and analyze key performance indicators (KPIs) to measure and track performance.
Foster a culture of innovation, collaboration, and continuous improvement.


*	Managed over 75 men's apparel and accessory brands for 10 retail locations.
*	Reduced inventory by 12% while maintaining a 52.5% margin and increasing sales by double digits.

Head Buyer Sun Diego Boardshop

● Led a staff of up to 35 employees at multiple locations.
● Consistently achieved the largest monthly sales increases in the company.
● Hired, trained, and motivated a high-performing, low-turnover sales team.
● Increased sales and margins annually by double digits while reducing inventory levels.

Store Manager Sun Diego Boardshop

*	Managed day-to-day operations of both retail and online stores.
*	Served as primary buyer for all categories, including hard and soft goods.
*	Launched and managed Carlsbadpipelinesonline.com e-commerce website and social media marketing.
*	Assisted with all accounting functions, including banking and accounts payable.

Store Manager

● Responsible for in-store operations, including purchasing, payroll, and scheduling.
● Managed all aspects of Catalystshop.com website, including redesign, content management, sales, and customer service.

Managed all store operations, including interviewing, hiring, training, scheduling,
directing, and evaluating team members, prioritizing excellent customer service.

Conceived, designed, constructed, merchandised, and stocked a retail surf and skate shop.

Owner/Operator

Find out detailed information about Ben Kelley, General Manager in Oceanside, California

Ben Kelley: General Manager in Oceanside, California

Ben Kelley

...Lost Surfboards

Athleisure

Athleisure

Carlsbad Pipelines Surf Shop

Catalyst Shop/Lost Surfboards Retail Stores

K Five Boardshops

Performance Board Center