Bike

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Music

Skate

Snow

Streetwear

Surf

Tech

Yoga

Health & Fitness

BRAND MARKETING MANAGER III

•	Brand Marketing, Channel Marketing, Retail Marketing & Visual Merchandising
•	Develop & execute brand communications and marketing strategy
•	Forge and maintain relationships with key stakeholders & cross-functional teams
•	Client relations, vendor and account management
•	Monitor & manage budgets, timelines and ROI 
•	Direct & execute projects from development thru delivery process
•	Supervise designers, coordinators, interns & external partners
•	Excellent communicator, organizer and team leader


•	Develop and execute effective brand positioning and offer messaging content across all consumer touch points to drive awareness, consideration and acquisition
•	Initiate creative strategy with creative team on campaign creation, look and feel
•	Drive deliverables, including messaging and strategy; review and approve messaging to ensure consistency across all marketing communications; maintain execution for desired in-market date; report risk, monitor status
•	Cross-functional lead for PMO, GTM/product, sales, care, legal, supply chain, and device teams providing detailed project plans and status on the execution of campaigns and initiatives
•	Build campaign decks for each quarter and high-profile initiatives; ensuring each campaign is represented in a consistent manner in terms of execution
•	Engage agencies on advertising, social media, and marketing campaigns
Accomplishments:
•	Partnered with key National Retailers to create successful promotional campaigns and grew consumer base (net ads)
•	Successfully launched new rate plans and retailer specific promotional campaigns to further grow brand

•	Own all merchandising aspects of National Retail and Indirect channel sales programs as they relate to plan-o-gram planning and In-store POS development including collateral/POP, large format POS, temporary corrugate displays, and National Retail signage, displays, shippers and end caps
•	Direct design and execution marketing strategy plan for each channel
•	Partnered with OEM’s to create product specific marketing collateral to drive sales
•	Develops, maintains and creates all POS, In-store materials and brand brochures to include copy development & approval, brand/legal creative review and approval, dependency sign offs, core team facilitation, vendor relations & project management, planogram, SKU creation & timely delivery to market
•	Creates and maintain training & reference documents for all point-of-sale merchandising executions that includes merchandising directives, catalogue and weekly communications
•	Communicate current activities, forthcoming launches and gathers feedback for organization
•	Account management of Best Buy, Radio Shack, Fry’s, HEB, Kroger, Amazon and Indirect channel for Sprint Prepaid, Boost Mobile, Virgin Mobile, Broadband2Go and payLo
Accomplishments:
•	Successfully deployed five promotional campaigns that each included up to 20+ unique pieces of collateral per program into the Indirect channel (7000+ doors) in Q1 2014
•	Recognized for outstanding relationship with two key national retailers (Radio Shack & Best Buy).
•	Successfully launched new & existing brands into new channels

CHANNEL MARKETING MANAGER III

•	Manage and execute all creative talent recruitment functions from sourcing, screening, interviewing & managing of new applicants
•	Utilize recruitment tools such as networking, headhunting, internet searches, job postings, talent & client referrals, etc. to proactively source top-notch talent
•	Develop deep & consultative relationships with clients and talent by solving problems <& resolving issues with tact and professionalism
Accomplishments:
•	Consistently meet weekly quotas for recruitment, talent showcasing & order fulfillment

ACCOUNT MANAGER / AGENT / TALENT RECRUITER

•	Manage the production & distribution of national marketing program rollouts for all visual in-store printed signage, POP materials, seasonal promotions, & promotional collateral in national and regional retail chains & over 15,000 indirect locations
•	Build & maintain cooperative relationships with vendors to ensure all business needs are met or exceeded
•	Track projects from inception to delivery and implementation; manage multiple projects simultaneously
•	Work in conjunction with channel marketing and merchandising project leaders to ensure successful completion of all in-store projects
•	Direct in-store fixture & signage development, production, distribution and maintenance for retailers nationwide; ensure all fixtures and signage follow visual merchandising guidelines for each brand.
•	Co-wrote exterior signage approval process guidelines; manage and execute incoming exterior signage approvals to confirm they comply with logo guidelines and brand strategy
•	Make informed decisions that have a significant impact on revenue and follow budgetary guidelines for all projects; monitoring costs and working with vendors and key stakeholders to ensure budget is on track
Accomplishments:
•	Restructured and consolidated marketing collateral pack-out process to over 15,000 indirect locations successfully reducing overall production and freight cost by 10%
•	Developed and manage new exterior signage approval program and became point person for approval, effectively streamlining the process and creating consistent brand Image in the marketplace

RETAIL, VISUAL & MARKETING PROJECT PRODUCTION MANAGER

•	Strategically planned seasonal and yearly marketing initiatives for all retail partners
•	Manage retail marketing promotional program production for five individual footwear and apparel brands including but not limited to managing brainstorming process, product development, RFQ’s, production specs, obtaining approvals and selecting vendors
•	Directed in-store fixture, signage and retail environments program for all brands from development, production, photo shoots, order process and distribution; made sure all signage and fixtures met with branding guidelines and visual merchandising requirements
•	Collaborated with catalog team for photography of in-store displays, fixtures and signage
•	Weekly reviewed departmental budgets keeping projects within or under budget
•	In-store POP/fixture Inventory monitoring; tradeshow coordination including graphics and special events
•	Supervise department Graphics Designer, Account Coordinators and Interns; monitoring work schedule/workload, project prioritizing and yearly reviews
•	Brands: etnies, éS, Emerica, Altamont and Thirty-Two
Accomplishments:
•	Successfully negotiated production costs with vendors, saving 30% from previous year
•	Effectively deliver over 20 different campaign driven products to over 3500 retailers worldwide annually

RETAIL MARKETING MANAGER

Find out detailed information about Cindy Ehrlich, BRAND MARKETING MANAGER III in Aliso Viejo, CA

Cindy Ehrlich: BRAND MARKETING MANAGER III in Aliso Viejo, CA

Cindy Ehrlich

Sprint Prepaid Group

Sprint Prepaid Group

Aquent/Vitamin T

Boost/Sprint Prepaid Group

Sole Technology

California State University