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Creative Director

An internationally-awarded creative director noted for insightful strategies, powerful storytelling and motivating loyalty for passion brands. Proven in fostering media and vendor relationships. Also regarded as an innovative copywriter across all budgets and consumer touchpoints.

• Hired to lead the renaming, rebranding, and updated voice/tone for the company.
• Creative Director over all internal and external communications for the brand. 
• Led internal design studio, freelancers and photographers in execution of new voice and brand. 
• Agency and vendor management involving all creative initiatives and activations.

• Creative lead on all social, print and digital business for USA Cycling. Introduced their first brand campaign under new enthusiast-targeted strategy.• Creative lead on Roku social. Responsible for managing creative development and optimization for Roku’s Facebook paid program. Our partnership with Netflix and Showtime drove a $0.97 CPAT compared to a target threshold of $4.50.
• Creative lead for Famous Footwear video content. In just two years, we created and executed video campaigns totaling 25 pieces of content spanning three promotional periods including holiday retail.
• Other clients include: Tracfone, Chili’s and GM Financial.

VP, Creative Director

• Responsible for managing and motivating a team of copywriters and art directors 
in creating a new brand campaign for Buffalo Wild Wings that assisted in a 13% 
increase in annual sales. 
• Administered and guided key brand messaging between all agency partnerships.

• Managed two creative teams in applying the beloved Energizer bunny to the first series of brand extensions through traditional, digital and social channels.
• Developed the strategic evolution of The Principal “We’ll give you an edge” campaign for three audiences: consumers, employers and advisors.

Associate Creative Director

• Partnered with brand planning to nationally launch the 3rd generation Toyota Prius with a $100m integrated effort that assisted in an annual 45% sales increase.
• Created and managed toyotapriusprojects.com reinforcing Prius brand values and spirit through joint creative projects with like-minded bloggers, artists and corporate partners; including Good Magazine, Parlee bicycles and DeepLocal.
• Successfully managed over 20 media partnerships during the digital launch of the 2010 Toyota Sienna.
• Contributing copywriter and stratigic consultant during the 2010 Toyota recall crisis.
• Demonstrated the durability and craftsmanship of the Toyota Tundra through 
interactive video content directed by acclaimed driver, Jeff Zwart.

Senior Copywriter

Find out detailed information about Jeff Nieberding, Creative Director in Boulder, CO

Jeff Nieberding: Creative Director in Boulder, CO

Jeff Nieberding

Noodles & Company

Fact & Fiction

22squared

TBWA\Chiat\Day LA

Saatchi & Saatchi LA

Marquette University